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SPHMBO relaunches 313@somerset indoor LED with a facelift

Singapore, 19 July 2016 - SPHMBO, the out-of-home media unit of Singapore Press Holdings Limited (SPH), has relaunched a new indoor digital advertising screen at 313@somerset with advanced LED technology that delivers brighter, sharper and clearer images. The original LCD video wall, which has served its useful life, has been replaced this month by a new LED screen of pitch size 4mm, setting a high standard of picture resolution. The new screen is also equipped with high quality sound system and has a wide frame around it for advertisers to put up a static wrap as a creative option to augment their digital message.     

Thanks to its excellent location in the shopping mall, the former video wall has been the choice of advertisers ranging from fashion labels to lifestyle electronics to education services providers. More than 600 advertisers, including Zara, Canon, SIM University, Royal Caribbean and Microsoft have conducted more than 900 digital out-of-home campaigns at this location since 2010 when the video wall was first set up.

“We are happy to announce a fresh lease of life for an established, popular advertising platform that has served many brand owners well,” says Ms Julie Wee, Product Development Director of SPHMBO.

It is not difficult to understand why advertisers prefer this location. The new LED screen, as did its predecessor, sits atop the entrance to the Somerset MRT station. More than three million people, including train commuters, visit the mall monthly, according to report. With the completion of new buildings and developments in the area nearby, the numbers can expect to increase. 

Says Ms Wee, “We are confident the new screen will continue to deliver timely, relevant messages to its target audience”.

To view the video highlights of the new indoor LED screen,
please visit   
https://www.youtube.com/watch?v=CkaKLP8Ol3o 



To find out more about SPHMBO Out-Of-Home advertising opportunities, feel free to contact us at 6319 5226.

Attachment:


Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E


For more information, please contact:

Evan Lau (Mr)
Product Development Manager
SPHMBO
Singapore Press Holdings Limited
DID: 6319 1698
Email: 
evanlau@sph.com.sg 

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
Email: 
derorw@sph.com.sg 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group (EMTM) comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group (CMG) publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, 
zaobao.sgomy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 

Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.