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Asia Beer Awards return to Beerfest Asia 2016

Singapore, 14 June 2016 –  Asia Beer Awards, presented by Redmart, returns to Beerfest Asia 2016 to honour and recognize the very best in the beer industry. On 16  June, a total of 160 beers across 15 categories will be judged by a panel of 16 esteemed judges. 

Set in the picturesque Marina Promenade, the beers will be judged according to their categories: Belgian Blonde Ale, Belgian Dark Ale, Brown Ale, Cider, and so on. The judges will make their decision based on appearance, aroma, flavour and body, style and technical quality.  Points given will depend on the beer’s colour, its carbonation, how balanced it is and its overall drinkability among other things. A total of 50 points can be awarded.

In each category, the top three beers will receive gold, silver, or bronze certificates and medals. There will be additional “Best Of” awards, with outstanding beers being crowned the Best of Singapore, the Best of Festival and the prestigious RedMart Champion Beer award which will be selected by RedMart beer experts from among the gold certified beers.

The international panel of judges come from all walks of the beer industry, across the commercial and craft beer sectors.  Made up of Michael Richmond, Brewing Process Manager, Stone Brewing Co. (USA); Chris Williams, Brewing & Quality Manager, SABMiller (HKG); David Pilgrim, Vice President, Singapore Craft Brew Club (SG); Franck Berges, CEO, Beer Importers and Distributors (AUS);  among others. 

RedMart is the Official Presenter of the Asia Beer Awards and the Official Water title sponsor for Beerfest Asia. RedMart’s expertise in beer is based on the strength of its beer inventory, high curating standards and unique consumer insights from its one-stop shopping platform offering a wide selection of groceries and household essentials. 

Penny Cox, VP for Commercial and Marketing at RedMart said, “As a retailer of over 300 varieties of beers from over 100 brands, from mass supermarket brands to niche speciality products, RedMart is excited about being the Official Partner of the largest beer festival in Asia. Beerfest Asia is a great event for people who love their beers and who enjoy a good time savouring their tipple. We've seen Beerfest grow from strength to strength over the last eight years, and believe we can continue to contribute to its success with our participation.”

Presented by United Overseas Bank Ltd (UOB), Beerfest Asia will be held from 16 to 19 June 2016. Currently in its 8th edition, visitors can expect the largest selection of international beers ever at Beerfest Asia 2016 with over 500 beers from more than 35 exhibitors. Additionally, a large number of new beers making their debut in Singapore, including Archipelago Brewery’s new Singapore Blonde Ale, Chaoying’s Flensburger Winterbock, SABMiller’s Fat Yak and more, with craft offerings from the likes of Hardywood, Buxton, Lervig, 8 Wired, and Baird amongst the exhibiting beers. The four-day event will also bring consumers stage entertainment such as tribute bands, an Electronic Dance Music Marquee, and the Comedy Lounge. 

Tickets are on sale at SISTIC (www.sistic.com.sg / (65) 6348 5555). All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed at the festival grounds. For die-hard Beerfest Asia fans, limited 4-Day passes and VIP packages with benefits such as free flow beer, merchandise and express entry at festival gates are also available. More information can be found on www.beerfestasia.com.


FESTIVAL DETAILS

Dates & Times:

Dates Trade Public
Thursday, 16 June 2016 4pm to 6pm 6pm to 1am
Friday, 17 June 2016 - 6pm to 2am
Saturday, 18 June 2016 - 3pm to 2am
Sunday, 19 June 2016 - 2pm to 10pm

Venue: Marina Promenade (F1 tracks behind Singapore Flyer)

Website:  www.beerfestasia.com

Social: www.facebook.com/beerfestasia
www.twitter.com/beerfestasia
www.youtube.com/beerfestasia
www.instagram.com/beerfestasia
Hashtags: #BFA2016 | #beerfestasia

Targeted no. of visitors:  >34,000 

Presenting Sponsor: UOB Cards
Official Presenter of Asia Beer Awards & Official Water: RedMart
Official Food Partner: Harry’s, Tiger’s Milk, Mr & Mrs Maxwell
Official Energy Drink: Redbull
Official Music Partner: Jägermeister
Official Ice Partner: Tuck Lee Ice
Official Tent Partner: Nanyang Inc
Official Production Partner: LIVE Productions
Official TV Channels: MTV Asia & Comedy Central Asia
Official Newspaper: The New Paper
Official Radio Station: ONE FM 91.3
Official DJ Agency:  Altra Management 
Official Online Media Partner:  AsiaOne
Official Lifestyle Media Partner: SG Magazine
Official Transport Partner:  Grab
Media Partner: International New York Times
Official Hotel: Grand Mercure Singapore Roxy
Official Backline:  Ebenex
Event Support Agency: Unearthed Productions

For media passes, please contact Jason Hoon of Sphere Exhibits (jasonhyh@sph.com.sg) for more information.


Issued by Singapore Press Holdings Ltd

Co. Regn. No. 198402868E 

For more information, please contact:

Danielle Chow
Account Manager
Food News Public Relations

Email: 
danielle@foodnews.com.sg

Cyndiana Ho
Public Relations Consultant
Food News Public Relations
Email: cyndiana@foodnews.com.sg

Chua Pei Ling (Ms)
Corporate Communications & CSR Executive 
Singapore Press Holdings Ltd 
DID: (65) 6319 1895
Email: 
plchua@sph.com.sg 


About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Timbre Group Pte Ltd

Timbre Group was founded with the social mission of developing the Singapore music scene through the talent cultivation of local musicians, and growing sustainable audiences for them. Today, the Group has evolved into a holistic music lifestyle company with a diversified yet synergistic portfolio of businesses ranging from food and beverage, concert and festivals promotion and music education. It currently comprises five live music restaurants and bars, two international festivals (Timbre Rock & Roots and Beerfest Asia), a pizza restaurant and delivery service, an artist management agency, and two music academies.

Timbre Group’s Portfolio of Brands
Timbre • Switch • Barber Shop • 12-inch Pizzas & Records • Timbre Catering • Timbre 12-inch Delivery • Timbre Music • Timbre Music Academy • Timbre Rock & Roots • Beerfest Asia 

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele. 

Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.