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SPHMBO Expands Outdoor Digital Advertising Media with VivoCity

Singapore, 7 June 2016 - Starting this month, advertisers will be able to reach scores of consumers through new digital advertising screens set up in VivoCity, Singapore's largest retail and lifestyle mall*. It is made possible by the collaboration between VivoCity and SPHMBO, the out-of-home (OOH) advertising arm of Singapore Press Holdings Limited.  

The advertising network in the mall comprises mainly the Mega Screen, a large video wall in the atrium, and three other sizeable similar video walls on link bridges on the first level. The Mega Screen is made up of 36 units of 55 inch LED displays and is visible to shoppers on the first and second levels of the atrium, including spectators of and visitors to events that are held in the atrium. The video walls on the link bridges can be seen by shoppers in the east and west wings of the mall. 

Additional offerings include a long video wall located strategically at the Basement 2 entrance of the mall which connects to the HarbourFront MRT station, where hordes of train commuters enter the mall through this gateway daily. There are also two ceiling mounted digital screens at the taxi stand outside the mall that is often characterised by long queues.

According to VivoCity, which positions itself as a lifestyle and entertainment mall, it receives about 4.4 million visitors monthly*. They are made up of PMEBs, families, youth, expatriate residents and tourists. The mall also has direct monorail connection to Sentosa and enjoys the spinoffs from holiday makers returning from the island.

Mr Edward Tang, Head of SPHMBO said: “The new, large digital advertising screens in VivoCity are well designed and positioned to enable advertisers to engage their target audience with messages delivered clearly, colourfully and dynamically. The Mega Screen in the main atrium, in particular, is the icing on the cake as it sits prominently at the hub and crossroad of the huge mall. We are confident advertisers will find this, as well as the other digital screens that have been set up in VivoCity, an attractive OOH media solution to reach consumers on the go.”  

Ms Joanna Lee, Head of Retail Management, Mapletree Commercial Property Management said: “We are delighted to introduce our new digital media panels in various locations around VivoCity as a step towards presenting more flexible in-mall advertising solutions that can be customised to meet each advertiser’s needs. The Mega Screen at the Central Court has exceptional potential for both advertisers and their agencies to create unique campaigns that are impactful and highly memorable, taking advantage of the footfall the mall receives. We have good confidence in SPHMBO as the appointed media representative with their extensive experience in marketing large format digital screens and wide network of premium advertisers.”

Since its inception, the digital advertising network has played host to Seiko, Rado and Walt Disney's Finding Dory, which will be screening in local cinemas later this month.           

In recent months, SPHMBO has also entered into collaborations with South Beach Development in Nicoll Highway and Tanglin Mall to offer new touch points in the CBD and Orchard Road to advertisers.

To find out more about SPHMBO Out-Of-Home advertising opportunities, call 6319 5226.  

*source: VivoCity, Mapletree Commercial Trust

Attachment:



Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E


For more information, please contact:

Evan Lau (Mr)
Product Development Manager
SPHMBO
Singapore Press Holdings Limited
DID: 6319 1698
Email: 
evanlau@sph.com.sg 

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
Email: 
derorw@sph.com.sg 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sg
omy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.