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Singapore Book Fair 2016 refreshed with new content and activities

Singapore, 17 May 2016 --- Singapore Book Fair (新加坡书展), the longest running book fair in Singapore, will be held from 
3 to 9 June at Suntec Convention & Exhibition Centre, Hall 401 and 402 this year.

The annual event is organised by Singapore Press Holdings’ (SPH) Chinese Media Group with the support of the Ministry of Education, National Library Board, Singapore Book Publishers Association, Singapore Chinese Publishers Association and ASEAN Book Publishers Association.

It will be officially opened by Mr Ong Ye Kung, Acting Minister for Education (Higher Education and Skills) & Senior Minister of State, Ministry of Defence on 4 June. 

The Singapore Book Fair will return for its 31st edition refreshed and revamped with new content and activities this year. With "In Books. We Live" (“在生活中阅读”) as the theme, the event will integrate five major components, namely literature, creativity, family, food and travel to provide a unique experience for visitors to the fair.

Highlights of Singapore Book Fair 2016

SPH's Chinese Media Group launches new books

SPH's Chinese Media Group will be launching 5 new books at the Singapore Book Fair this year. "Celebrity Homes" (星。家), written by journalists from the Central Integrated Newsroom of Chinese Media Group, brings readers into the homes of celebrities and personalities. "15. Journey" (十五。旅程) describes the journey of radio station UFM100.3 which marks its 15th anniversary this year. "Shin Min's Q & A" (新明日报 - 问答之间), a book by Shin Min Daily News' editorial team, is a compilation of topics covered in the evening daily's "Q & A Column". "Dinner Time" (晚餐时间), a book by Lianhe Wanbao's editorial team, is a collection of the best columns in the newspaper through the years. Finally, a book called "Eating Between the Lines" (咬文寻味) by Lianhe Zaobao writers will uncover the journey of Singapore's unique food culture, including articles, interviews with executive chefs and their recipes. 

Engagement on Social Media

The Singapore Book Fair is engaging its audience through social media platforms. A publicity campaign was launched on social media about a month ago via online (www.singaporebookfair.sg), Facebook (www.facebook.com/sgbookfair) and Instagram (@sbookfair). Embracing this year's theme "In Books. We Live", the publicity campaign showed short videos of celebrities, bloggers, writers and movie directors sharing about their reading habits, the books they are reading during bedtime, and their pledge to make reading a habit. The social media campaign has created awareness and garnered much traction for the upcoming event. 

Established Speakers and Writers from around the region

Taiwan's leading book publisher, Linking Publishing Co. will bring much flair to this year's Singapore Book Fair with their themed pavilion called "A Touch of Imagination; Books from Taiwan" 《看见想象》. Four Taiwanese writers 孙心瑜(Sun Hsin-Yu)、刘克襄(Liu Ka-Hsiang)、刘梓洁(Liu Tze Chieh)、李维菁(Lee Wei-Jing) have been invited to share more about reading, writing, drawing and movie-making.

Another highlight of the fair will be the appearance of 白先勇 (Kenneth Pai Hsien-Yung), a renowned Taiwanese writer who is a pioneering figure in the Taiwan's modernist literary movement. He will be speaking on the topic "The Tragic Consciousness of The Story of the Stone: the Importance of the Last Forty Chapters" (《红楼梦》的悲剧意识-后四十回的分量). 

Brand New Creative & Lifestyle Zone
The organiser will set up a Creative & Lifestyle Zone (文创区) showcasing brands and merchandises by local designers and entrepreneurs, such as Ang Ku Kueh Girl & Friends (红龟粿女孩), Miniature Asian Chef (迷你食物首饰), SoapLah (手工皂吧), Sew Into It (针绣活) , and When I was Four (小时候). There will also be lifestyle workshops such as Soap-Making, Peranakan Tile Colouring, Letterpress Printing, and Sewing to engage visitors at the fair.  

Over at the Asian Creative Zone, De Dynasty Arts (大唐文化) will set up a booth to sell intricate hand-made crafts and goods.

Focus on comic art
Singapore Book Fair 2016 will also give comic fans a treat with its focus on the art of comic drawing. The Association of Comic Artists (Singapore) (ACAS) will be bringing in DC & Marvel-trained artists from the region, who will share about the art of comic drawing. ACAS will also extend a copy of a newly launched graphic novel to visitors at their booth at no charge. 


Partnership with local entrepreneurs

SBF2016 is also partnering Ms Wang Shijia (王士佳), founder and owner of local brand, Ang Ku Kueh Girl & Friends. She has designed an exclusive tote bag for SBF2016. Ms Wang will launch her new book "The Magical Dragon Playground" at the fair, and will share her experience as an entrepreneur. 

A book cafe will also be set up by The Travelling C.O.W (Chefs on Wheels) (流动快餐车) to make reading an even more enjoyable experience. 

Lifestyle Workshops

Visitors to the fair can also pick up handicraft-making skills at one of the workshops. 

- Basic Cold Process Soap Making (冷制手工皂基础班): 4 June & 5 June (11am – 1pm)

- Sewing (Book covers and Bags): 5 June (1pm - 3pm), 7-9 June (2pm - 4pm)

- Letterpress Printing (活版印刷): 4 June (1pm – 3pm, 7pm – 9pm)

- Peranakan Tile Colouring: 4 & 5 June (4pm – 5pm), 6 June (5pm – 6pm)

Other highlights
Singapore Book Fair will continue to feature publishers from Singapore and Asia. There will be talks by renowned writers, media personalities and medical experts from Singapore, Malaysia and Taiwan.

In addition, there will be meet-the-author sessions; storytelling and sharing session by award-winning directors, celebrities and more. Renowned Singapore movie director, Anthony Chen, who directed the award-winning film "Ilo Ilo", will share about his role as producer for his new movie "Distance" (再见,在也不见).

Pre-Sales Event: Singapore Book Fair Super Deals
Singapore Book Fair will launch a pre-sales promotion on the Trezo app, a mobile e-commerce platform by SPH. From 20 - 27 
May 2016, visitors can purchase books and exhibitors' merchandises at discounted prices during the promotion period. Users can 
download the Trezo app via Apple Store or Google Play. 

Singapore Book Fair is open daily from 11am to 10pm except for 3 June (from 4pm – 10pm) and 9 June (11am – 8pm). Admission is free. 

For more information, visit www.singaporebookfair.sg.

Please see attached annexes on the speakers, workshops and launch of new books. 


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 


For media queries, please contact:

Ms Susan Tan
Manager
Cultural Industry Promotion
Chinese Media Group
Singapore Press Holdings
DID: 6319 1902
Email: tanccs@sph.com.sg


Ms Ellie Chua
Senior Executive
Cultural Industry Promotion
Chinese Media Group
Singapore Press Holdings
DID: 6319 1517
Email: elliec@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications & CSR 
Singapore Press Holdings
DID: 6319 1028
Email: mahys@sph.com.sg


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sg
omy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine. SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.