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SPHMBO increases its out-of-home presence with largest billboard in Orchard Road

Singapore, 22 April 2016 – SPHMBO, the Out-of-Home media arm of Singapore Press Holdings Limited, has collaborated with luxury mall Paragon to increase its presence in the heart of Orchard Road with the largest billboard.  

Located prominently on the side façade of Paragon, the billboard’s display area measures 266 square metres. Currently occupied by Samsung to promote its latest S7 edge model, the advertisement is expected to be seen by shoppers and tourists, as well as motorists along Orchard Road. 

Mr Edward Tang, Head of SPHMBO said: “Size matters in outdoor advertising and it does not come bigger than the new billboard at Paragon. We are delighted with this latest addition to our stable of media inventories to serve our advertisers.” 

These inventories include large format billboards at Rendezvous Hotel and Tanglin Mall, an outdoor digital advertising screen at 313@somerset, as well as a network of indoor digital screens in Paragon itself. 

Paragon is home to top international fashion brands and enjoy a monthly visitorship of 1.5 million people. 

To find out more about SPHMBO Out-Of-Home advertising opportunities, call 6319 5226.

Attachment:




Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E


For more information, please contact:

Evan Lau (Mr)
Product Developement Manager
SPHMBO
Singapore Press Holdings Limited
DID: 6319 1698
Email: 
evanlau@sph.com.sg 

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
Email: 
derorw@sph.com.sg 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sg
omy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.