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SPH iink Awards 2016

Singapore, 21 April 2016 - The twelveth edition of one of Singapore’s most-recognised advertising awards, theSPH iink Awards, is back.  

Organised by Singapore Press Holdings Limited (SPH), the SPH iink Awards 2016, with its theme "Your Name in Lights", is seeking to reward advertising practitioners who come up with the most creative executions across SPH’s wide spectrum of media platforms - Print, Digital, Radio and Out-of-Home.

All creative and media agencies, advertisers and other advertising-related organisations are invited to submit their entries comprising advertisements they have worked on which are published in any of SPH’s 19 newspaper titles and other SPH media platforms for this year’s Awards.

SPH iink Awards' ten categories include:
 
A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
B: Digital
C1: Radio Commercial
C2: Radio Campaign
D: Out-of-Home
E: SPH IS ON Campaign

Points will be allocated to the winners and finalists of each category.  The entry that scores the highest number of points from the judges will be named the overall Grand Prix winner. The highest scoring agencies across all categories will be crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year, respectively.

A successful advertisement or campaign must connect well with its audience. Shortlisted advertisements from quarterly-run Readers’ Choice Contests will be put up for readers to vote as the winner of the Readers’ Choice Award.

Ms Elsie Chua, Executive Vice-President and Head, Marketing Division at SPH, said: "In today's dynamic and evolving media landscape, it is important for Singapore's creative talents to constantly produce high quality and innovative ads that resonate well with consumers of SPH's multiple touch points. These ads are often the result of a successful relationship between the client, the creative agency, and the media agency. As Asia's leading media organisation, we want to celebrate and recognise the success of this relationship, and see it strengthen further. The introduction of an interactive Augmented Reality element in our call-for-entry advertisements underlines our commitment to constantly bring new ideas to the table."

Entry Submission and Prizes

To be eligible for the SPH iink Awards, entries must have appeared in at least one of SPH’s media platforms during the period of 16 May 2015 to 15 May 2016

The submission deadline is 15 May 2016.

The winners of SPH iink Awards 2016 will be announced at a gala event in July. Advertisers winning the Gold award from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full page advertisement in either The Straits Times or Lianhe Zaobao.  

Advertisers winning the Gold award from Category B (Digital) will receive $30,000 worth of media credits. The winning advertisers from Category C (Radio) will each receive $10,000 worth of airtime. Advertisers winning the Gold award for Category D (Out-of-Home) will receive $35,000 of digital airtime.  All top winners will also be given the limelight and featured in the respective category's platform.

The gold award-winning teams will also be featured on the media platforms in their respective categories, namely SPH newspapers, digital, radio and out-of-home platforms.

In addition, the Creative Agency that wins the Grand Prix will bag a cash prize of $8,000.  If the Grand Prix winner is from Category A5 (Print Creative Media Buy) or Category E (SPH IS ON Campaign), the media agency involved will also win $8,000 in cash. 

More information and entry kit can be found at www.sphiinkawards.com.sg.

 

Attachment:


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 


For more information, please contact:


Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR 
Singapore Press Holdings Limited
DID: 6319 1226 
Email: 
derorw@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sg
omy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.