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SPHMBO relaunches 313@somerset LED screen with Valentine's Day wefie contest

Singapore, 26 January 2016  SPHMBO, the Out-of-Home (OOH) advertising arm of Singapore Press Holdings Limited (SPH), has re-launched its 313@somerset façade advertising space with a brand new digital LED screen. Situated prominently along Orchard Road, this exciting shopping mall draws locals and tourists all day long. The coveted and unblocked screen will see sharper display resolution capable of conveying any message effectively to the outdoor audience day and night. 

Measuring 5m (W) x 4m (H), the screen offers brand owners a greater variety of new and interesting ways to showcase their campaigns and engage their target audiences. 

In conjunction with the re-launch, SPHMBO is rolling out a Valentine’s Day wefie contest to promote interaction with consumers.

All participants have to do is to take a wefie with the LED screen in the background, include a creative caption in less than 10 words and hashtag #wefie313vday on their own Instagram account. Five contestants with the most creative posts will win fine dining vouchers. The contest period is from 31 January to 6 February. Photos will be selected daily to form a ‘Wefie of the Day’ showcase and displayed on the LED screen.

Ms Julie Wee, Product Development Director of SPHMBO, said: “It is a wonderful opportunity to celebrate the launch of our new LED screen with a Valentine’s Day wefie concept by using Instagram which is popular amongst shoppers, youths and trendsetters. With the expansion of our OOH presence in prime CBD locations, SPHMBO looks forward to better serve brands with an array of advertising options to extend their campaigns.” 

Don’t miss out on this contest and the attractive prizes to be won at 313@somerset from 31 Jan to 06 Feb 2016.

To find out more about SPHMBO Out-Of-Home advertising opportunities, call 6319 5226 or visitwww.sphmbo.com.sg

Attachment:


Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E


For more information, please contact:

Evan Lau (Mr)
Product Developement Manager
SPHMBO
Singapore Press Holdings Limited
DID: 6319 1698
Email: 
evanlau@sph.com.sg 

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
Email: 
derorw@sph.com.sg 


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, 
omy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.