Singapore, 15 December 2015 – Singapore Press Holdings' (SPH) websites are the preferred choices of advertisers and marketers when planning their digital media campaigns, according to the recent Digital Media of the Year survey by trade magazine Marketing.
750 industry professionals participated in this survey, including decision makers and director-level marketers who were well represented. Almost 96 per cent of client-advertiser respondents were manager-level decision makers and above with 14 per cent from the most senior ranks. Advertisers from major banks, FMCG companies, property and construction, IT and telecommunications firms, as well as travel and tourism companies were polled.
Websites of SPH and its wholly-owned subsidiary SPH Magazines Pte Ltd (SPH Magazines) did well in the survey. In particular, SPH and SPH Magazines’ websites ranked top in the Business & Finance, Women, Tech and Cars categories, as well as among the favourites in the Men, Luxury and News categories.SPH's Financial daily The Business Times' website (www.businesstimes.com.sg) was ranked advertisers' most preferred website in the Business & Finance category.SPH dominated the News category with The Straits Times' website (www.straitstimes.com) in second place and AsiaOne (www.asiaone.com) took third place. In the Cars category, sgCarMart (www.sgcarmart.com) took first placing while print magazine Torque's website (www.torque.sg) by SPH Magazines was placed third. SPH Magazines were also advertisers' preferred websites with herworldPLUS (www.herworldplus.com) and Cleo (www.cleo.com.sg), and HardwareZone (www.hardwarezone.com) besting the competition in the Women and Tech categories respectively. Men's Health (www.menshealth.com.sg) and The Peak (http://thepeakmagazine.com.sg/) were both in second placing in the Men and Luxury categories. Mr Julian Tan, Head of Digital Division, SPH, said: "We are pleased with the survey results as this is a solid representation of the advertisers' and clients' preferences and choices. SPH Digital will continue to innovate and lead in the digital space.”Mr Loh Yew Seng, CEO of SPH Magazines, said: “We are committed to create quality and attractive content on our extensive online platforms. With our wide networks of women, men and luxury titles, we are able to offer compelling outreach for our advertisers and marketers."Results of SPH and SPH Magazines’ websites at the Digital Media of the Year surveyBusiness & Finance: The Business Times (#1)News: The Straits Times (#2); AsiaOne (#3)Cars: SgCarMart (#1); Torque (#3)Women: herworldPLUS (#1); Cleo (#2)Tech: Hardwarezone (#1)Men: Men's Health (#2)Luxury: The Peak Online (#2)Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E For media enquiries, please contact: Ms. Vanni Cheong
Corporate Communications & CSR
Singapore Press Holdings Limited
Tel: 6319 1553
Email: email@example.comAbout Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.
The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.
SPH's other new media initiatives include AsiaOne, Stomp, omy.sg and SPH Razor.
On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)
SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.com, herworldplus.com andluxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.
SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH Buzz is a modern retail convenience chain with a network of stores around the island.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.
The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH's regional joint venture online classified business has a number of leading online classified sites in the region.
Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.
For more information, please visit www.sph.com.sg.