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The Men’s Health Urbanathlon 2016 gets tougher with new CrossFit challenge, a first for any run in Singapore

Singapore, 15 December 2015 – The seventh Men’s Health Urbanathlon returns on 13 March 2016 and includes an all-new CrossFit-based obstacle, a first for a running event in Singapore. Singapore’s original urban obstacle race looks set to push the limits of Urbanathletes in its toughest edition yet, testing various aspects of their physical and mental well-being.

The brand new CrossFit obstacle lineup will include box jumps, wall ball, kettlebell lifts, overhead squats and jumping lunges – challenging moves taken directly from one of the toughest sports right now that will up the ante for participants. In addition, other new obstacles like Lift ‘N’ LoadSide Walk and Maze Runner will push Urbanathletes to dig deeper into their physical and mental reserves to conquer the race.

Nine full-fledged obstacles await runners on the 14km course – both new and modified from the previous years – each one testing various aspects of Urbanathletes’ physical stamina and mental fortitude. Urbanathletes can look forward to finishing off the race with a grand finale obstacle.

Ms Pang Lee Cheng, General Manager, SPH Magazines, says: “The Men's Health Urbanathlon has become a mainstay in every active Singaporean’s calendar, and we're making the seventh edition more unique than ever! Urbanathlon 2016 will feature CrossFit elements in the obstacles, challenging runners to step out of their comfort zone and push their limits in balance, coordination, core strength, lower body endurance, tenacity as well as determination.”

A highlight on Singapore’s running calendar

 “As the original urban run that brought obstacle racing to Singapore’s shores,” adds Ms Pang, “the Urbanathlon has always been an exciting platform for Men's Health and its partners to engage our readers, Singapore runners and die-hard Urbanathletes. The 2016 edition featuring the new Crossfit obstacle is a race not to be missed!"

Similar to the Urbanathlon held in March this year, men and women can compete in the race. Alongside the men, female runners have also displayed equal grit and finesse in navigating the obstacles in previous editions.

Besides having top-quality obstacles, Urbanathlon 2016 also boasts attractive prizes and race packs for participants. In addition, each finisher will receive a medal, exclusive Urbanathlon finisher’s T-shirt and a personalised certificate.

Urbanathletes can enjoy food, drinks and entertainment at the vibrant race village after crossing the finishing line. Friends and family members of runners are welcome to join in the post-race festivities.

The Singapore Men’s Health Urbanathlon is organised by SPH Magazines, and presented by Tigerair & Scoot. Adidas is the official apparel of Urbanathlon 2016, which is also supported by Sport Singapore. The main sponsors include 100Plus and Lab Series, while the partner is Isagenix.

Registrations are now open, and participants who sign up by 15 January 2016will enjoy $20 off the original price at a discounted Early Bird rate of $108. Teams of four and more will enjoy a further discount at only $98 per person. Each Urbanathlete will receive a race pack worth over $150, including an Adidas race tee and a complimentary six-month digital subscription to Men’s Health Singapore.

The race is open to male and female participants aged 18 years old and above.

For more information, please visit http://urbanathlon.menshealth.com.sg/2016/.


ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Karen Wong
Assistant Manager, Marketing (Men’s Health)
SPH Magazines Pte Ltd
DID: +65 6319 5819
Email: karenwqy@sph.com.sg

Athena Kang
Assistant Manager, Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1225
Email: athenak@sph.com.sg


About Men’s Health Singapore

Men’s Health is the “100% Useful” magazine for the sophisticated and active man focusing on men’s fitness, health, sex and relationships, grooming and style. Men’s Health is Singapore's no. 1 men's magazine, with a readership of 62,000 (Source: AC Nielsen Media Index 2015). For more information and to subscribe, log on to menshealth.com.sg.


About SPH Magazines 

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.