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Lianhe Zaobao readers pick the Chinese character "耀" to best represent 2015

Singapore, 14 December 2015 --- After two weeks of voting, the eagerly awaited results of Lianhe Zaobao's "Character of the Year" readers' poll is finally out. "耀", a Chinese character of varied meanings, has emerged as readers' choice to sum up 2015.

Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH), has been organising 字述一年(Character of the Year) since 2011. For the fifth year running, readers were invited to participate in the annual poll by choosing a Chinese character that they feel would best summarise the major local and international news events of the year.

"耀" has meanings of radiance, shine, brilliance, and bringing glory or glorious. It is also directly linked to the names of notable figures who have been repeatedly reported in 2015, including the founding Prime Minister of Singapore, Mr Lee Kuan Yew 李光耀.

In March 2015, Singapore, together with many other countries, paid their respect to the late leader. Many Singaporeans were filled with grief when they realised that he could not celebrate Singapore's 50th year of independence with the nation he built.

Another notable news event of 2015 was Singapore Botanic Gardens becoming Singapore's First UNESCO World Heritage Site. The World Heritage Committee announced the Gardens’ successful inscription on 4 July 2015.

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: “2015 has been an especially eventful year for the media, from natural disasters to the passing of a great man, as well as various local and international news events that hold great significance both politically and historically. Within a year, we have seen joys and sorrows, separations and reunions, and have tasted the sweetness and bitterness of life. Predictably, our readers eventually chose '耀'. Although this character can be linked to various news events, the news that will first come to people's mind would still be the passing of our founding Prime Minister Mr Lee Kuan Yew. This shows that when readers look back at the major events of the year, the one that leaves the deepest impression is our shared memories of the seven days in March.”

This year, the editorial team of Lianhe Zaobao, together with a panel of 10 professionals comprising experts and academics of different fields, short-listed 10 Chinese characters for the poll. They include "耀", "民" (citizenry)," 国" (nation), "惊" (surprise/shock), "难" (difficulty), "信" (trust), "责"(responsibility), "新" (afresh/renew), "毒" (noxious) and "汇" (currency). 

During the voting period, Lianhe Zaobao featured each Chinese character in a full page report for 10 consecutive days. Each article expounded on the various definitions of the character and how its meanings were linked to the major local and international events of the year. 

Similar to last year's voting, readers voted through Zaobao.com, SMS, email or by sending in a voting form. Overseas voters, mainly users of Zaobao.com, were also invited to participate, indicating their choice of "Character of the Year".

Please see attached media release in Chinese. 



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Yap Wei Qiang
Correspondent
Lianhe Zaobao
Chinese Media Group
Tel: 6319 8805
Email: yapwq@sph.com.sg

Francis Mah
Senior Manager
Corporate Communications & CSR
Tel: 6319 1028
Email: mahys@sph.com.sg

About Singapore Press Holdings Ltd 

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, 
omy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms.
 (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified
SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.


Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.