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Straits Times Press launches Lee Kuan Yew inspired children's book What's inside the Red Box

Singapore, 9 December 2015 – Straits Times Press (STP), the book publishing arm of Singapore Press Holdings (SPH) has launched a children’s picture book “What’s inside the Red Box”, inspired by Singapore’s first Prime Minister Lee Kuan Yew and his red box, which he used as a briefcase while he was serving in political office. The red box contained his speech drafts, letters, readings, notes and cassette tapes with his recorded instructions.

Today, the red box has become a symbol of Mr Lee’s unwavering passion for and dedication to Singapore. The 32-page picture book is the first fully-illustrated book about Mr Lee that is targeted at children aged three to seven years old.

“What’s inside the Red Box” is sponsored by Mapletree Investments Pte Ltd (Mapletree).

Mr Hiew Yoon Khong, Group Chief Executive Officer of Mapletree said: “Much of Singapore today, whether it is the city’s well-organised and green environment or the offer of opportunities on the basis of meritocracy, can be attributed to the vision Mr Lee had for the country.

“Through this book, we hope that from an early age, Singaporeans will know that what they enjoy today stems from the vision of a man who dared to dream big and that they too, should not be afraid to have a bold vision and work hard to turn it into reality. This is in line with a key focus of Mapletree’s CSR initiative, where we strive to empower and enrich communities through education.”

The book is authored and illustrated by Phua San San, in collaboration with the STP team. She wrote the book from the perspective of young children interacting with Mr Lee. Colourful illustrations depict the big plans he had for the nation, engaging young readers to think beyond themselves and for their country.

Ms Susan Long, General Manager of Straits Times Press said: “ ‘What’s inside the Red Box’ is written very simply and told from the perspective of young children, who often wonder what lurks inside adult briefcases or laptop bags. It captures vividly the legacy of Mr Lee and how he worked daily towards achieving the big dreams he had for Singapore. Most importantly, we hope this book will inspire kids to do their part to make the world a better place.”

Young readers can jot down their ideas on an activity page at the end of the book, take a picture and send it to Shortlisted entries stand a chance to win prizes sponsored by STP.

“What's inside the Red Box” is available at leading bookstores at $16.00 (GST inclusive). The books can also be purchased from the STP online bookstore at:

Attached: Book cover of “What’s inside the Red Box”

Co. Regn. No. 198402868E

For more information, please contact:

Juliet Lee
Business Development Manager
Straits Times Press Pte Ltd
DID: +65 6319 8340


Athena Kang
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1225


About Straits Times Press (STP)

Straits Times Press is a publishing house with more than 100 years of combined international publishing experience as a team. The team has won international and regional prizes for excellence in editorial, design and publishing.

Straits Times Press publishes History, Biographies/Memoirs, Politics, Culture, Food and Lifestyle books. It is a wholly owned subsidiary of Singapore Press Holdings Ltd.

For more information, please visit

About Mapletree
Mapletree is a leading real estate development, investment and capital management company headquartered in Singapore. Its strategic focus is to invest in markets and real estate sectors with good growth potential. By combining its key strengths as a developer, an investor and a capital manager, the Group has established a track record of award-winning projects in Singapore and delivers consistent and high returns across various real estate classes in Asia.
To date, Mapletree owns and manages close to S$30 billion of office, logistics, industrial, residential, corporate lodging/serviced apartment and retail properties. It currently manages four Singapore-listed real estate investment trusts (REITs) and six private equity real estate funds, which together hold a diverse portfolio of assets in Singapore and Asia.
The Group has also established an extensive network of offices in Singapore, China, Hong Kong SAR, India, Japan, Malaysia, South Korea and Vietnam, and is stepping up its global presence by entering markets such as Australia, Europe and the US. Mapletree’s property portfolio includes award-winning projects in Singapore such as VivoCity, Mapletree Business City, and Tata Communications Exchange, as well as mixed-use developments in the region such as Future City and Nanhai Business City in China.
For more information, please visit

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (
* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified
SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit