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Her World, Singapore’s No.1 Women’s magazine, appoints new Editor

Singapore, 26 November 2015 – SPH Magazines announces the appointment of Tracy Lee as Editor of Her World Singapore, which celebrates 55 years as the empowering voice of the stylish achiever. This is effective 27 November. She succeeds Pearlyn Tham who is leaving to pursue personal interests.

In her two years helming Her World, Pearlyn led the editorial and art teams in a successful refresh of Her World, curated a special collector’s edition bookazine for Her World’s 55th anniversary, and played a significant role in launching a series of exciting celebratory events and campaigns for Her World’s 55th birthday – from engaging readers through Her World’s pop-up bars, to flying the flag for breast cancer awareness, and walking with both readers and industry players at Her World’s Fashion Walk. Before becoming Editor of Singapore’s most established women’s magazine, Pearlyn was Her World’s Fashion and Beauty Editor for four years. During Pearlyn’s eventful tenure, Her World maintained its leading position as the most-read women’s title in print and on digital. 

SPH Magazines' Group Editor Susanah Cheok said: “I wish to thank Pearlyn for her unwavering commitment to delivering excellent content to Her World’s readers every month, for being an inspiring leader to her team and always performing beyond the call of duty. I wish her every success in her future endeavours.” 

Tracy Lee is no stranger to SPH or Her World. After graduating from the National University of Singapore with a Bachelor of Arts (Hons) degree in Philosophy in 1995, Tracy joined GO magazine as a features writer. In January 1996, Tracy began a year-long secondment as a reporter with The Straits Times, covering domestic news and court reporting.

A year later, she Joined Her World as Features Writer covering celebrity and designer profiles, sex, relationships, money, career, travel, leisure, health and fitness.

In 1999, Tracy was headhunted to join Elle Singapore as Features Editor. Within two years, she rose to the position of Features and Lifestyle Editor, became Deputy Editor in 2003, and assumed the position of Editor-in-Chief several months later. 

During her hiatus from publishing between 2004 and 2015, she contributed lifestyle articles that were featured in publications such as Her World Singapore, The Straits Times, Silver Kris and Peak Gourmet & Travel. In 2007, she authored a coffee table book entitled In Shanghai that was distributed in top hotels across Shanghai.

Of her vision for Her World, Tracy said: "I intend to work with the team to maintain the title’s No.1 spot among readers and advertisers by providing content that's always fresh, relevant and exciting. Aside from being Singapore's leading authority on fashion, beauty, lifestyle and social trends across various media platforms, Her World aims to be the Singapore woman's trusted soul mate - accompanying her in her journey through life, supporting her hopes, dreams and aspirations, and inspiring her to be her best self."  

Susanah said: “I am pleased to welcome Tracy and I look forward to working with her on steering Her World towards even bigger successes as a multi-channel brand - in print, on digital, and social media platforms. I am confident that our industry partners will give Tracy and Her World their continued support.”

Attached image: 
 

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Vanni Cheong

Assistant Manager
Corporate Communications & CSR 
Singapore Press Holdings
DID: 6319 1553
Email: cvanni@sph.com.sg


About Her World

The voice of the Singapore woman, Her World is the magazine for the stylish achiever. It is the authority on fashion, beauty and lifestyle trends, and offers empowering content on women's issues, covering them with depth and style.

Her World is the best-read women's magazine in Singapore, with a readership of 128,000, based on the Nielsen Media Index 2015. The authority on issues that matter to the Singapore woman, Her World holds the key to understanding why women think the way they do, say what they say, do what they do, and buy what they buy.

Her World provides in-depth features, interviews and provocative reads on issues and stories that capture the pulse of the modern woman. Its fashion section is filled with designer and high-street must-haves for work and play. Her World’s range of content includes trend reports, insider fashion and beauty tips, and insightful columns on career, money, love, sex, travel, food, motoring, IT and more.

Her World also has editions in Malaysia, Indonesia, Thailand and Vietnam.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.