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Simply Her awards three teams in annual baking challenge

Singapore, 21 November 2015 – Three teams emerged the winners of Simply Her magazine’s Birthday Baking Challenge on 21 November at Singapore Expo. Simply Her, the solutions-driven lifestyle magazine of SPH Magazines Pte Ltd, had invited home bakers to participate in its baking event.Eight pairs of amateur bakers had less than two hours to bake a cake to mark the magazine’s 11th birthday, using a Philips Viva Collection Digital Airfryer HD9238. More than $2,700 worth of cash and prizes were at stake.

The cakes were judged on taste (30 per cent), design and presentation (20 per cent), variety of ingredients (15 per cent), work organisation (10 per cent), hygiene (10 per cent), teamwork (10 per cent) and timing (5 per cent).

The first prize went to Yvonne Lim, 51 and Sim Poh Choo, 53, who baked an Orange Choco Clutch Bag Cake. The duo took home a Philips Viva Collection Digital Airfryer HD9238 worth $459 and $1,000 in cash.

“Their cake tasted the best, it was soft and moist. They win based on their overall presentation and taste,” said Chef Steven Ong, Chief Judge for the baking challenge, Assistant Director, Culinary Studies (Pastry & Baking) at SHATEC (The International Hotel & Tourism School – Singapore).

Yvonne Lim, a financial controller, said: "We had intensive practice before the baking challenge and we are really happy to have won as our efforts have paid off."

The second prize went to Sara Lee, 24 and Dorothy Tay, 56, who made a Banana Chocolate Cake. They took home a Philips Viva Collection Bread Maker HD9045 worth $309 and $500 in cash.

Third prize went to Wendy Chai, 37 and Grace Chai, 38, who made an Earl Grey Cake with Lemon Frosting.  They took home a Philips Avance Collection Blender HR 2096 worth $169 and $300 in cash.

Apart from Chef Steven, the panel of judges included Chef Darren Olsen, Chief Baker of bakery In The Brickyard; Chef Koh Huan Ni, Chief Baker and Owner of bakery Neato; and Penelope Chan, Editor ofSimply Her.

Simply Her shortlisted the contestants based on their proposed recipes and photos of the cake they planned to bake.

Those in the audience had a chance to win a Philips Viva Collection Rice Cooker HD3060 by participating in a photo contest. They had to snap a photo of their favourite cake among the eight entries, and upload it on to their Instagram account with the hashtag #simplyherbakingchallenge on Saturday

The event was held in conjunction with the Asia-Pacific Food Expo exhibition from November 20-23 at Singapore Expo Hall 4.

Attached images:

Co. Regn No.: 196900476M

For more information, please contact:

Jocelyn Kung

Marketing, Simply Her
SPH Magazines Pte Ltd
DID: 6319 5712

Chua Pei Ling 
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1895


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as, and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

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