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Shop, give and win at Baby Baby 2015

Singapore, 18 November 2015 – This weekend’s Baby Baby is set to up the ante with even greater discounts and offerings from over 400 participating brands and more than 350 star buys for parents and parents-to-be!

Organised by Sphere Exhibits Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd (SPH), Baby Baby will take place this weekend from Friday to Sunday (20-22 November11am-9pm(Friday and Saturday) and 11am-8pm (Sunday) at Singapore Expo, Hall 6B for three days only. 

There will be trade-in promotions for milk bottles, bi-hourly lucky draws, goodie bag giveaways as well as super crazy deals from $2 onwards. 

A first for Baby Baby, parents and parents-to-be can participate in a special “The Joy of Giving” activity. 

The Joy of Giving
In the spirit of Christmas, Baby Baby will collect pre-loved items such as baby clothes, books, toys, shoes, strollers and car seats to pass on to new and expecting parents. Parents who are interested to contribute can drop their items off at ‘The Joy of Giving’ booth from 11am to 9pm on 20 & 21 Nov. Items must be in good working condition. 

Items collected will then be up for grabs on 22 Nov from 11am to 7pm. To be eligible for this giveaway, visitors need only to produce a receipt of purchase (no minimum spend required) at Baby Baby. All items not given away by 7pm on 22 Nov will be made available on after the fair to bless other new and expecting parents. 

Over 400 Brands 
For the first time too, exciting exhibitors and brands such as Pororo, Simba, Sophie la Girafe, The Better Toy Store, Farlin, Unilove, Munchkin and Baby Love will be joining the fair! 

Parents can also stock up on milk powder and diapers from MamyPoko, Moony, Huggies, Pampers, Gain IQ, Friso, Enfagrow, Nestle NAN, Similac and more. Baby Baby will also offer essentials from popular brands such as Philips Avent, Chicco, Capella, Medela, Leapfrog, Fisher-Price and Little Tikes to name a few. 

With over 400 brands, consumers will be spoilt for choice as they shop for the latest products and services ranging from nursing and feeding essentials, toiletries, bedding accessories, strollers, baby apparel, food, toys to health and wellness items catering to the needs of expectant and new mothers. 

New Baby Products 
Baby Baby will offer new products at the fair as well. Parents can expect to be one of the first to get their hands on these sought after items!- Tula Baby Carrier - the popular Baby Carrier will be at Baby Baby, including their latest Daydreamer collection. Two baby carriers from the latest collection are up for grabs at our onsite giveaway and lucky draw.
- GOO.N Aromagic Pants - with a deodorant sheet that absorbs unpleasant smell as well as a wetness indicator, GOO.N Aromagic is a new product from GOO.N Diapers and will be available at Baby Baby for only $21.90 (U.P. $52)
- NumNum GOOtensil Baby Spoon - a new launch that will be featured at Baby Baby for $21 (U.P. $29), it is a revolutionary new first step to self-feeding. With its flat head, all that baby has to do is dip and eat! The result is self-feeding with less mess while baby develops the skills necessary to graduate to the spoon.
Attractive Star Buys
With over 350 star buys and massive discounts, Baby Baby certainly has the best deals under one roof!

Baby Baby has a wide selection of strollers offering great savings from various brands such as:- The First Years Ignite Stroller at $99 (U.P. $139)
- Pali Sei.9 Stroller at $399 (U.P. $599)
- Capella Coni Travel System Stroller at $299 (U.P. $539)
- Contours Options ELITE Tandem Stroller from $549 (U.P. $899)
- Bonbijou Bolt Stroller at $119 (U.P. $359)

Visitors can expect to stock up on other baby essentials such as baby carriers and bedding equipments at Baby Baby:- CuddleMe Ergonomic Soft-structured Carrier at $85 (U.P. $139.90)
- Mummykidz Muslin Swaddle Wrap at $10 (U.P. $19.90)
- Dreammat Mattress Protector Sheet at $14.90 (U.P $25.90)
- Ciinolin 3-pack Luxurious Swaddle Twin Bundle Promotion at $86 (U.P. $118)
- Babylove 7-in-1 Bedding at $129 (U.P. $162)
- Galipette Little Town Baby Room Furniture Set at $1,200 ($1,791)

An event for new and expecting parents, Baby Baby is a one-stop shop for necessities such as breastpumps, bottles and more. Not forgetting, treats for the Mummies such as prenatal massage packages:- Ameda Lactaline Electric Dual Breastpump Bundle $299 (U.P. $541.80)
- Ardo Calypso Electric Single Breastpump $199 (U.P. $338)
- Avent Steriliser and Warmer Bundle $188 (U.P. $371.90)
- Avent Superior Breastpump Set $399 (U.P. $733.40) 
- Chicco Natural Feeling Bottle $10.30/bottle (U.P. $12.90/bottle)
- Simba Milk Bottle 2pc Set (200ml) $31.90 (U.P. $47.90)
- Lansinoh Therapearl 3-in-1 Breast Therapy $20 (U.P. $35) 
- Shears Nursing Pillow $25 (U.P. $59)
- Bella Luna 45 mins Prenatal Massage Session FREE!
- Farlink Baby IP Cam $199 (U.P. $299)

For more Star Buys, refer to: 

Bottles Trade-In 
*Any brand is accepted. All trade in bottles must be complete with bottle, screw cap and teat. 1 to 1 trade in. Terms and conditions apply.
- All 5phases and Simba Milk Bottles - Trade in your old bottle and enjoy 30% discount (U.P. 20% discount) 
- Farlin Milk Bottles - Trade in your old bottle and get a New Farlin Silky Bottle at $5/each (U.P. $14.90)
- Avent Bottles - Trade in your old bottle and enjoy 40% discount- 125ml PP Classic + Bottle (Twin pack) $12 (U.P. $19.90)
- 260ml PP Classic + Bottle (Twin pack) $15 (U.P. $22.90)
- 330ml PP Classic + Bottle (Twin pack) $19 (U.P $29.90)

Bi-hourly Lucky Draws 
Win up to $12,000 in our Baby Baby Bi-hourly Lucky Draw happening at 1pm3pm5pm and 7pm daily at the lucky draw counter! Stand to win the latest iPhone 6S, $250 Baby Baby Cash Vouchers that can be used at any booth, 2D1N Oasia Hotel Novena Staycation Package, Simba Bottle Set, Canon IXUS 145 Camera, Tula Baby Carrier, strollers and more! For a detailed list of prizes to be given away, refer to 

Goodie Bags Giveaway
Be the first 1,000 visitors daily and redeem a free Baby Baby goodie bag worth more than $20. Goodie bags are to be redeemed at the redemption counter at 11am daily.
Each goodie bag contains:- Organiser Bag
- Kodomo Baby Bath (45ml)
- Kodomo Baby Lotion Powder (40ml)
- Johnson & Johnson Top-to Toes (50ml)
- Drypers Drypantz/Drynights (1pc) sample
- Wakodo Goodie Bag (2 x Iron Fortified Snack + 1 Wet Pouch)
- 2 packs of PanaCool Children’s Cooling Patch
- Orange Naturals MagPop Effervescent (1pc) sample.

Super Crazy Deals 
At 2pm daily, be the first in line for our Super Crazy Deals, which promise to offer the lowest deals in Singapore. Milk Storage Bags from $2, Bottles from $12, Carriers from $18 and more await visitors to Baby Baby 2015. Refer to for more details.

For more information on the latest promotion deals and event highlights, visit

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Eric Ng (Mr)
Head, Marketing
Sphere Exhibits Pte Ltd
DID: (65) 6319 1581

Chua Pei Ling (Ms)
Executive, Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: (65) 6319 1895

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and My Paper (English section). It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM 100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include Asiaone, Stomp, and SPH Razor. 

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like, and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified
SPH's online classified include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds), sgCarmart and Streetsine.

SPH's regional joint venture online classified business, 701Search, has a number of leading online classified sites in the region.

Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit