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A New Direction As ChildAid Enters Its Next Decade

SINGAPORE, 6 November 2015 - ChildAid, which celebrated its 10th anniversary last year, will stage a more intimate and jazzy concert this year as it starts a new decade.  

One of Singapore’s biggest annual children’s charity concerts, ChildAid is organised by The Straits Times and The Business Times, in support of two charities for children.

Sharing the creative direction for this year’s edition, Mr Jeremiah Choy, ChildAid’s creative director said: “We had a spectacular concert last year to celebrate 10 years of ChildAid’s success. This year, as we move into a new decade for ChildAid, we look forward to providing more opportunities for our ChildAid participants to collaborate with each other and be mentored by professionals in the industry.”

This year’s music programme will feature more collaborative pieces among the musicians as well as original compositions by the participants. Making his debut as ChildAid’s Music Director is Cultural Medallion recipient and jazz maestro Jeremy Monteiro.

Said Mr Monteiro: “We are bringing together some of the brightest young musicians, vocalists and performers, from Singapore and around the region. It will be a fantastic showcase of young talents performing their renditions and interpretations of popular, jazz and classical music.”

The concert, which will be held at the Marina Bay Sands’ The Grand Theatre on Friday, December 4th, and Saturday, Dec 5th, will also feature a new theme song composed and written by music conductor and arranger Julian Wong and singer Amni Musfirah. Both Julian and Amni are also ChildAid alumni.

The title of the new theme song, Be The Light, is also this year’s concert theme, reflecting the new direction that the ChildAid committee hopes to embark on. 

With more than 19 acts and a total of 123 performers, ChildAid 2015 features a cast of young talents aged 7 to 19 years old from diverse backgrounds. Unlike previous editions, this year’s line-up has been selected by the creative committee team instead of an open call.

Ms Serene Goh, ChildAid co-organising chairman, who is editor of The Straits Times' Schools programme, said: “SG50 yielded such an array of talent that the committee decided to round them for this year's showcase. As a counterpoint to an event-packed year, we felt it was time for something more intimate. We are really looking forward to Be The Light."

Last year, the concert raised a record $2.327 million for two children charities: The Straits Times School Pocket Money Fund (ST SPMF) and The Business Times Budding Artists Fund (BT BAF).

ST SPMF gives financial assistance to children from low-income families to help them through school, and BT BAF provides fully-sponsored arts training for young people from financially-disadvantaged backgrounds.  

ChildAid 2015 is produced by arts and culture organisation, The RICE Company Limited.

The fundraiser’s Venue Partner is Marina Bay Sands, a firm supporter of youth-oriented programmes. Said Marina Bay Sands President and Chief Executive Officer Mr George Tanasijevich: “Marina Bay Sands has been a venue partner for ChildAid since 2012 and we are proud to have the opportunity to renew our support in 2015. 

“Through our collaboration through the years, it has been a privilege to witness the dedication and spirit displayed by the performers and the crew. ChildAid is aligned with Sands for Singapore, our corporate social responsibility programme, which was formed in part to help local youth fulfill their potential,” he added.  

Concert Information & Ticket Sales

Date: Dec 4 and 5Friday and Saturday
Time: 7.30pm
Venue: Grand Theatre, MasterCard Theatres at Marina Bay Sands 

Tickets for the public go on sale at 9 am on Monday, 9 Nov 2015. They are priced at $18, $28 and $38 excluding ticketing fees. 

Members of the public can purchase the tickets through the:

Marina Bay Sands ticketing website 

By telephone:+65 6688 8826

Walk-in sales:
MasterCard Theater Box Office, SkyPark, Art Science Museum, Retail Mall Concierge, and Hotel Tower 1 Concierge Tower. 

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Siow Yu Ming (Ms)
Marketing Communications Consultant
The RICE Company Limited

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. 

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

For more information, please visit

About The Straits Times

The Straits Times, the English-language flagship daily of Singapore Press Holdings, is the most-read newspaper in Singapore and is followed widely in the region for its comprehensive coverage of local, regional and world news, provided by its correspondents in 20 bureaus in major cities worldwide.Launched on July 15, 1845, The Straits Times underwent a major redesign across all platforms in July 2015, when it celebrated its 170th anniversary. This revamp is part of its continuing efforts to refresh its products, maintain quality and stay relevant to the changing needs of its readers. Its integrated newsroom operates round-the-clock, providing readers with news as it happens on all platforms, from its website at, Apple and Android apps to social media. 

The Straits Times is a member of three regional and global networks - Asia News Network, the Climate Publishers Network and the Impact Journalism Day alliance of newspapers - and it has won multiple international media awards, including from the Society of Publishers in Asia, the World Association of Newspapers and News Publishers, the Pacific Area Newspaper Publishers' Association (Panpa), Society of News Design and Wan-Ifra. The paper's school outreach initiatives have won regular top awards, which included the 2015 World Young Reader Prize given by Wan-Ifra, and Best Young Reader programme award by Panpa.

About The Business Times 

The Business Times, a member of the Singapore Press Holdings group, is South-east Asia's leading financial daily. BT brings to its readers daily corporate, financial, economic and political news, analysis and commentary on print and digital platforms. It provides readers with in-depth coverage of Singapore and Asian business and economic developments, as well as global trends that impact Singapore business. BT's lifestyle journalists bring busy executives the latest in recreation, entertainment, the arts, design, food and shopping. 

For more information, please visit
Twitter: @BTbreakingnews

About The Rice Company Limited 

The RICE Company Limited is a non-profit organisation that harvests the potential of the arts and culture for the development of human lives and connecting communities locally and around the world. The RICE Company Limited was incorporated on March  2014 and is a registered charity with IPC status.