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SPH launches brand new service Wheel Deal to drive growth in the car trade

SINGAPORE, 5 November 2015 - Car owners who want to sell their cars can now use new consumer service Wheel Deal to get the best price. Launched by Singapore Press Holdings' (SPH) Marketing Division, Wheel Deal is the first service of its kind here. It simplifies the car selling process for private car sellers by mining the market for the best prices on their behalf. The launch is in conjunction with SPH's auto show, The Cars@Expo, happening this weekend.

Ms Florence Tan, Senior Advertisement Sales Director at SPH Print Classified Call Centre, said: “Wheel Deal allows private sellers to tap into our wide network of car dealers to get the best deal.

“Not every car owner is familiar with the used car market. Most car owners trade in their cars when they buy a new one. They are not aware that other car dealers may buy their used cars at a higher price.”

The number of used cars changing hands has more than doubled in the last 10 years. In 2005, close to 24,000 cars were transferred. Between January and September this year, over 68,000 cars transferred ownership.

Car owners who want to sell their cars but are too busy to look for the right buyer on their own can rely on Wheel Deal to gather and shortlist the most attractive offers from well-established used car dealers.

Car owners can sign up for the Wheel Deal service via a hotline number by calling or sending an SMS, or go to its online website and provide their personal particulars and basic information such as the licence plate number.

Car owners who use the service will receive the highest quote for their car within one working day. They can choose to have the car dealer contact them directly, or if they prefer, Wheel Deal can make an appointment for them to meet the car dealer. Wheel Deal users are under no obligation to sell their car.

The service is also open to commercial vehicle owners, companies or even government agencies because the team can assist the sellers to obtain three or more dealers to bid for their cars and fulfil their corporate governance needs.

Mr Derrick Sim, 44, self-employed, is among the first to successfully sell their cars through Wheel Deal after the service soft-launched on Oct 1.

He sold his six-year-old Kia Cerato to 99 Motors Trading within a few days of getting the quote through Wheel Deal.

“When I found out there was this new service to help me sell my car at the best price, I decided to give it a try. It is a fast and convenient way to sell my car. I saved myself the trouble of having to receive calls and letting strangers test drive my car. With Wheel Deal, there is an assurance that I am getting quotes from serious buyers,” he said.

Mr Saram Ravidran, 57, a shift manager, said: “I was impressed by the speed at which I received quotes through Wheel Deal. Within a day, several offers for my nine year-old Nissan Sunny by dealers were presented to me. I was very pleased and I find Wheel Deal a very good service for car owners looking to sell their cars. I will recommend my friends to use Wheel Deal to get the best price for their cars.”

Head of SPH Classified Call Centre Ms Angie Choong said: “We identified the needs of the growing pre-owned car market which is a major segment of our Print Classified advertising platform. People selling their cars always want the best price but may not know how or lack the time to get the best quotes.

“Wheel Deal gets our readers the best value when they sell their car. At the same time, we help our advertisers who have good track records in the car trade grow their business. Print Classified is a marketplace and we are adding a whole new dimension to our print platform by actively connecting readers and advertisers.”

Car dealers on the Wheel Deal network who are long-time advertisers with SPH see the potential of this new service in growing the used car market.

Founder and Managing Director of 99 Motors Trading Mr Jeremy Tang said: “The car market is increasingly challenging and we need new and brilliant ideas like Wheel Deal to grow the business. Wheel Deal connects serious car buyers and sellers. This new service is a sign of how SPH is using its strength in the newspaper business to evolve and cater to the changing needs of its readers and advertisers.”

Mr Eddie Loo, the founder and managing director of CarTimes Automobile, said: “Wheel Deal is a unique service which is useful for readers and can generate more business for car dealers. Car dealers save time and resources when SPH connects us to serious car sellers. The car sellers who come to us can also be potential car buyers. Readers have the assurance that Wheel Deal car dealers are well-reputed and we conduct business in a professional way.”

Users who complete successful transactions with any one of the Wheel Deal recommended dealers will each receive $50 worth of petrol vouchers.

Find out more by visiting the Wheel Deal booth at The Cars@Expo on Nov 7 and 8, from10am to 8pm, held at Singapore Expo Hall 5.

Wheel Deal hotline: 6319 8889

SMS to 8630 8919

Go to for more details.

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Deror Wong (Mr)
Assistant Manager 
Corporate Communications & CSR 
Singapore Press Holdings Limited
DID: 6319 1226 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and My Paper (English section). It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM 100.3, and 
Focus Publishing, which produces a range of books and magazines including 

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classifieds
SPH's online classifieds include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds 
(STClassifieds), sgCarmart and Streetsine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.

Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit