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Her World did a fashion takeover of Orchard Road

Singapore, 24 October 2015 - More than 1,000 participants took to Orchard Road this afternoon in the Her World Fashion Walk 2015. They included Her World readers and staff, fashion influencers and bloggers like Min Poh and Nicole Wong, and the finalists and winners of The New Paper New Face 2015 contest. 

The Fashion Walk participants were flagged off at 4pm from Dhoby Ghaut Green, making their way to the end party at Ion Orchard. 

Along the way, there were fun pitstops, including free sampling of F&N Fruit Tree Fresh Cactus Mixed Juice at Orchard Central. Hunky male models were also on hand at Buyong Road before Oxley Road to help participants try the Za True White Ex Perfect Protector and Tsubaki Damage Care Hair Water. The participants then collected cards to redeem free product samples at these brands’ booths at the end party. 

Outside Mandarin Gallery, participants watched a fashion show with models wearing New Look clothing and Za makeup, with percussion band Baracuda Batucada providing the background beats. A K-pop dance crew kept the crowd entertained on the stretch from Wisma Atria to Ngee Ann City. 

Participants who reached the end party at Ion Orchard were treated to spinning sessions by Mr Has from W Singapore from 4.30pm to 6.30pm while celebrity host Utt kept up the party momentum from 4pm to 8pm

"It's my first time attending a Her World event and I really enjoyed myself! Even though it was so hot and humid, I had fun doing the walk with my best friend," said Gwynneth Ong, 28, a Her World reader.

Low Mei Wei, 25, HR executivesaid: "My favourite pitstop was the Street Fashion Runway. It was so cool and the models all looked amazing!" 

There were more goodies - free Ice Mountain sparkling water and COCO coconut water, as well as the chance to view the latest Mazda MX-5 model and try the Acuvue Define EDS machine. Participants also got exclusive mocktails at just $8 each from the Salt Grill & Sky Bar, and received a free Fashion Walk tote bag, a designer pouch and a copy of Her World October issue. 

Pearlyn Tham, editor of Her World, said: “We celebrate our 55th birthday this year as Singapore’s number one women’s magazine, and the Her World Fashion Walk caps a successful year of celebratory activities and events for us. We are delighted with the turnout and the support of our readers, and hope that they had a fun and memorable Saturdayafternoon with us.”  

Her World Fashion Walk was presented by ION Orchard, with Mazda as the main sponsor, and the following official partners: 1 Day Acuvue Define, 313@somerset, Coco Life, F&N Fruit Tree, Ice Mountain Sparkling Water, New Look, Orchard Central, Spotify, Tsubaki, W Singapore and ZA.

For more news and updates, visit www.herworldplus.com, and follow Her World on Facebook at Her World Singapore, Instagram at @herworldsingapore and Twitter at @herworldsg

Please download photos of Her World Fashion Walk here: http://we.tl/00AsTH47rh
Photo credits: Her World, SPH Magazines

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Vanni Cheong 
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553

Email: 
cvanni@sph.com.sg

About Her World 

The voice of the Singapore woman, Her World is the magazine for the stylish achiever. It is the authority on fashion, beauty and lifestyle trends, and offers empowering content on women's issues, covering them with depth and style.

Her World is the best-read women's magazine in Singapore, with a readership of 162,000, based on the Nielsen Media Index 2014. The authority on issues that matter to the Singapore woman, Her World holds the key to understanding why women think the way they do, say what they say, do what they do, and buy what they buy.

Her World provides in-depth features, interviews and provocative reads on issues and stories that capture the pulse of the modern woman. Its fashion section is filled with designer and high-street must-haves for work and play. Her World’s range of content includes trend reports, insider fashion and beauty tips, and insightful columns on career, money, love, sex, travel, food, motoring, IT and more.

Her World also has editions in Malaysia, Indonesia, Thailand and Vietnam.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.