Singapore, 18 October 2015 – Two women’s fitness events, Shape Yoga and Shape Active, concluded successfully today at Aperia Mall.
Shape Yoga and Shape Active were organised by Shape Singapore, a women’s health and wellness magazine licensed under Meredith and published by SPH Magazines Pte Ltd.
Originally planned to be held at Marina Bay, both events were moved indoors to safeguard the health of participants in light of the ongoing haze.
Introduced in 2011, Shape Yoga is Singapore’s first all-women mass yoga workout. The seventh edition saw a large turnout of 580 participants. The workout was split into two 90-minute sessions in the morning.
Shape Active is the latest addition to Shape’s calendar of events. The inaugural edition, held in the afternoon, comprised a 60-minute circuit training workout that included elements of zumba and kickboxing, followed by 30 minutes of pilates. Close to 250 women joined in the fun.
After the workouts, participants enjoyed fringe activities in the air-conditioned comfort of the mall. Everyone walked away with goodie bags worth more than $117. Attractive lucky draw prizes, including a Simmons Mattress worth over $4000, plus $1,000 worth of vouchers from Roxy and MBT, were also up for grabs.
“It’s been a fun-filled day of action. Getting fit is easier when you enjoy what you’re doing. Also, trying new activities keeps things fresh and exciting. Events like Shape Yoga and Shape Active let women discover their preferred rhythm and exercise intensity. They are also great opportunities to bond with friends and meet like-minded peers, ” said Li Yuling, editor, Shape, SPH Magazines.
“We are pleased that everyone got a good workout despite the haze. For the health of our participants and their enjoyment, we decided to move the events indoors instead of cancelling. Our latest event, Shape Active, caters for the modern female seeking new, alternative workouts. By offering more options beyond running, we hope that we’ve inspired more women to get off the couch and work up a sweat. With the support of our partners and sponsors, Shape will continue to bring exciting events to our loyal participants,” said Diana Lee, General Manager, Fashion & Beauty, SPH Magazines.
ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
For more information, please contact:
SPH Magazines Pte Ltd
DID: 6319 5814
Chua Pei Ling
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1895
About Shape Singapore
Licensed from Meredith Corporation, Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 15 editions worldwide and a readership of 27,000 (Nielsen Media Index 2014) in Singapore alone. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise and health, to invaluable tips on living life to the fullest. This leading active lifestyle guide for women in Singapore motivates and inspires them to embrace a desirable lifestyle – shaping their looks and their lives. Shape recently won the Merit Award for Health/Fitness/Sports Media of the Year at the Media Publishers Association Singapore Awards 2015. Shape also has an edition in Malaysia, which is published by an SPH Magazines subsidiary company.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.