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Singapore’s no. 1 women’s magazine Her World does a fashion ‘takeover’ of Orchard Road

Singapore, 14 October 2015 – To wrap up its year-long 55th anniversary celebrations, Her World, Singapore’s No. 1 women’s magazine, is holding its very first Fashion Walk along Singapore’s iconic shopping street – Orchard Road. 

To be held on 24 October 2015, the Her World Fashion Walk hopes to attract more than 1,000 fashion enthusiasts, including staff of SPH Magazines, readers, newsmakers, social-media influencers, celebrities and VIP guests. The 1.8km walk will start from Dhoby Ghaut Green and end at Ion Orchard with a big party hosted by celebrity host Utt, and a two-hour set by DJ Has from W Hotel.   

The Fashion Walk will begin at 4pm. Pit stops along the way will make the route more fun-filled, like a sunscreen zone where hunky male models will give away sunscreen samples, dance crew performances, cheerleading gigs and even a street-fashion runway show. A Fashion Police crew consisting of social-media influencers known as Her World’s Beauty Fashion Friends (BFFs) like Min Poh and Silverkis will be on standby to spot the most creatively dressed participants and reward them with attractive prizes. 

Pearlyn Tham, editor of Her World, said: "We’ve had a busy, fulfilling and exciting 55th birthday year. How could we then not top off our celebrations in style by getting our readers and guests to take over every woman’s favourite shopping street in the Orchard area?”

Tickets are priced at $29 for one person and $49 for two (inclusive of a fashion pack worth more than $80). To buy tickets or get more event details, call 6444 6783 or register at www.herworld55.com/fashionwalk.  Prior toOct 24, participants would have collected their Her World fashion pack which includes a specially designed cotton tote and a cotton T-shirt. They are encouraged to customise or DIY their T-shirts. 

Media Invitation

You and your photographer/camera crew are invited to join us at the event. Details are as follow:

Event: Her World Fashion Walk
Date: 24 October 2015Saturday
Time: 4.00pm (first flag-off)

Venue: Dhoby Ghaut Green

Please confirm your attendance with Vanni Cheong of Corporate Communications & CSR by 23 Oct.

For more news and updates, visit www.herworldplus.com, and follow Her World on Facebook at Her World Singapore, Instagram at @herworldsingapore and Twitter at @herworldsg

Attached images:
The Her World team rocking their Fashion Walk tees!
Photo credits: Her World, SPH Magazines





ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Vanni Cheong 
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553

Email: 
cvanni@sph.com.sg

About Her World 

The voice of the Singapore woman, Her World is the magazine for the stylish achiever. It is the authority on fashion, beauty and lifestyle trends, and offers empowering content on women's issues, covering them with depth and style.

Her World is the best-read women's magazine in Singapore, with a readership of 162,000, based on the Nielsen Media Index 2014. The authority on issues that matter to the Singapore woman, Her World holds the key to understanding why women think the way they do, say what they say, do what they do, and buy what they buy.

Her World provides in-depth features, interviews and provocative reads on issues and stories that capture the pulse of the modern woman. Its fashion section is filled with designer and high-street must-haves for work and play. Her World’s range of content includes trend reports, insider fashion and beauty tips, and insightful columns on career, money, love, sex, travel, food, motoring, IT and more.

Her World also has editions in Malaysia, Indonesia, Thailand and Vietnam.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.