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Celebrities Jade Seah and Oon Shu Ann take part in Her World’s first Bare for Hope event in support of Breast Cancer Awareness Month

Singapore, 7 October 2015 – In conjunction with its 55th anniversary, and in support of Breast Cancer Awareness Month, Her World will be launching its inaugural Bare for Hope event at the atrium at Paragon.

The event, to be held from October 17 to 25, will see the unveiling of a 2.4m by 2.4m art piece jointly created by Adeline Yeo, Singapore’s first female finger-painting artist, and 55 women who have gamely volunteered to have their breasts scanned and printed into 3-D models that make up the art work. The 55 volunteers include the Her World team, breast cancer survivors as well as celebrities Jade Seah and Oon Shu An.

“Anything that brings awareness to something that people are afraid to talk about, that gets people talking about, is great,” said Shu An. “With more awareness, it’s one more person added to the web of support for survivors.”

Jade’s reason for participating in the campaign is a little more personal. “My mom has worked at the National Cancer Centre for the past twenty years or so. She often goes through the obituaries and tells me which ones are her patients. I asked her if it was depressing, and she’d said that even though it is, she’s helping somebody.”  

Pearlyn Tham, editor of Her World, said: "As the number one women's magazine in Singapore, we are always raising awareness of what's close to our readers' hearts. This is why we want to remind our readers and women everywhere to take charge of their own health by doing regular self checks or going for ultrasounds and mammograms.”

“Hopefully, this exhibition will also serve as a new, refreshing way to show that, hey, there's nothing embarrassing or taboo about paying attention to your breasts and to their health!"

To create the art piece, Adeline painted over the 3-D models, each in a myriad of vibrant colours. These 3-D models were then fixed together to form the shape of the pink ribbon, the international symbol for breast cancer awareness. The completed art piece will be on display at a special exhibition at the atrium of Paragon, and a silent auction of all the 3-D models will take place from 17 October to 15 November. With a target of $15,000, all funds raised through the auction will go towards Breast Cancer Foundation (BCF).

“My art has always been positive, and I hope to convey faith, love and hope through this art piece. It’s also about positivity and new beginnings, and celebrating that support from friends, family and our extended community. In total, I spent around two months thinking about how I could convey this through my finger painting,” said Adeline. 

At the exhibition, readers can help support the cause in two ways: take a picture with our Bare for Hope pledge card, and upload it to their Instagram accounts with the hashtag #bareforhope. For every 10 hashtags, Parkway Cancer Centre (PCC) will sponsor a mammogram for women at the Star Shelter – a temporary refuge for survivors of domestic violence, a service by the Singapore Council of Women’s Organisations (SCWO). Each pledger will then receive a Her World goodie bag, which includes a three-month digital subscription to Her World and a best-selling VDL trial kit worth $15 (limited to first 50 pledgers per day). Alternatively, they can donate $5 to the BCF and receive a BCF pink ribbon pin.

Her World readers can also purchase a specially curated VDL Pink Set, available at all VDL stores that month, at a special rate of $68 (U.P. $79) or $65 if they flash the pledge card included in the October issue of Her WorldFor every Pink Set purchased, $1 will be donated to BCF. Each Pink Set consists of an Expert Color Lip Cube (in 10 shades of pink), a Festival Blusher, a Festival Nail Polish (Pink), as well as a limited edition pink makeup pouch.

Throughout the month of October, Her World readers can visit the special Her World microsite (http://campaign.herworldplus.com/herworld55/) to find out more about the campaign and the silent auction, and take part in the same Instagram pledging drive. They will also get access to useful information on breast cancer awareness and breast care, as well as video interviews with some of the participants of the Bare for Hope art piece, including Jade Seah and Oon Shu An. 

Her World’s Bare for Hope is brought to you by:
Presenter: Parkway Cancer Centre
Supporters: Singapore Council of Women’s Organisations and Breast Cancer Foundation
Sponsors: VDL and Paragon 

For more news and updates, visit www.herworldplus.com, and follow on Facebook at Her World Singapore, Instagram at @herworldsingapore and Twitter at @herworldsg

Attached: Bare for Hope card




ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Vanni Cheong
Assistant Manager
Corporate Communications & CSR 
Singapore Press Holdings
DID: 6319 1553
Email: cvanni@sph.com.sg

About Her World 

The voice of the Singapore woman, 
Her World is the magazine for the stylish achiever. It is the authority on fashion, beauty and lifestyle trends, and offers empowering content on women's issues, covering them with depth and style.

Her World is the best-read women's magazine in Singapore, with a readership of 162,000, based on the Nielsen Media Index 2014. The authority on issues that matter to the Singapore woman, Her World holds the key to understanding why women think the way they do, say what they say, do what they do, and buy what they buy.

Her World provides in-depth features, interviews and provocative reads on issues and stories that capture the pulse of the modern woman. Its fashion section is filled with designer and high-street must-haves for work and play. Her World’s range of content includes trend reports, insider fashion and beauty tips, and insightful columns on career, money, love, sex, travel, food, motoring, IT and more.

Her World also has editions in Malaysia, Indonesia, Thailand and Vietnam.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as 
herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.