"For The Love of Newspaper Advertisements - 50 Years of Newsprint Creativity" exhibition held at Paragon
Singapore, 23 September 2015 – Singapore Press Holdings (SPH) today launched a unique exhibition showcasing 50 years of newsprint creativity in its newspaper advertisements. The exhibition runs from today till30 September at Paragon from 10am to 10pm daily. It is open to the public and admission is free.
Titled "For The Love of Newspaper Advertisements - 50 Years of Newsprint Creativity", the week-long exhibition features a collection of significant newspaper advertisements from the last 50 years. It will transport visitors across five decades, offering them a rich selection of iconic and nostalgic newspaper advertisements.
1965 – 1974This segment of the showcase presents inspiring and significant newspaper advertisements from the mostly “Black and White” era when the Beatles reigned.1975 – 1984With Singapore’s growing prosperity as an industrial nation, spot and full-colour advertisements began to take shape.1985 – 1994During this “Pop-culture-domination” period when Michael Jackson was huge, a boom of creativity saw innovations including scented ink, luminous ink, and the rise of creative buys. This decade of advertisements evolved to be more thought-provoking and encompassed better craftsmanship in visuals and copy.1995 – 2004A first-world country that now looks at advertisements from a more sophisticated angle, full-colour advertisements became a norm in this decade, with storytelling gradually incorporated into unified, customer-centric advertising messages.2005 – 2015A progress into the digital age resulted in “information overload” and spurred an influx of eye-catching visual-dominated advertising styles with an emphasis on storytelling. Newsprint advertisements became increasingly enhanced with new-age technologies to engage readers in a multi-sensorial experience.Ms Elsie Chua, Executive Vice-President and Head of Marketing Division at SPH, said: "Newspaper advertising has been a part of Singaporeans' lives for a long time. Through this exhibition, SPH celebrates 50 years of newsprint creativity that has accompanied us over the years as an independent nation. We hope that everyone will join us at Paragon to revisit some of the classic advertisements which can bring back fond memories about the past."
Advertisements that visitors can see at the exhibition include a Ribena ad from 1965 and a Gardenia ad from 1984. The exhibition will also feature engaging videos and inspirational quotes from top professionals in the advertising industry, as well as other exhibits that demonstrate how brands have chosen newspapers to communicate their messages and how advertising has evolved over the years.
In addition, visitors will be shown different types of innovative creative buys incorporating new-age technologies including Translucent Wrap, Augmented Reality and Three-Dimensional (3-D) features, Luminous Ink and more.
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Singapore Press Holdings Ltd
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Email : email@example.comAbout Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.
The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM 100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.
SPH's other new media initiatives include AsiaOne, Stomp, omy.sg and SPH Razor.
SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.com, herworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.
SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH Buzz is a modern retail convenience chain with a network of stores around the island.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.
The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
SPH's online classified include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds), sgCarMart and StreetSine.
SPH's regional joint venture online classified business has a number of leading online classified sites in the region.
Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.
For more information, please visit www.sph.com.sg.