Singapore, 2 September 2015 – UFM100.3 has launched a 10-week campaign titled “Tune In & Win” 《收听赢现金》to reward listeners with $1,003 cash every week. Exclusive prizes are also awarded from Mondays to Thursdays, while the weekly cash prizes of $1,003 are given out on Friday mornings.Listeners have to look out for the “Tune In & Win” campaign ads on various touch points (eg. Online/Print-Ads/Flyers etc.) and take note of the codeword presented on the ads. Listeners will then have to stay tuned to UFM100.3 for the cue to SMS the codeword and their personal details to the station. On a weekly basis, all SMSes collected will enter the weekly draw of $1,003 cash. With over 1,000 SMSes received within the first week of the campaign, UFM100.3 is expecting more responses over the next 2 months as the campaign continues with its publicity and awareness. 42-year-old Mr Goh Peng Soon was the first winner of the cash prize of $1,003 which was announced last Friday on the Morning Show with Wenhong, Limei and Xiaozhu.“Tune in & Win” is a campaign initiated by UFM100.3 to reach out to new audiences and reward loyal listeners. This campaign is also part of the station’s 14th Birthday celebration series this year. Listeners can look forward to more campaigns in relation to UFM100.3’s 14th Birthday in the upcoming weeks.Attached images:
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For more details, please contact:
Ms Lim Dengli Assistant Marketing Manager, UFM100.3SPH Radio Pte Ltd DID: 6319 1990 Email: email@example.com Ms Chua Pei Ling
Corporate Communications & CSR ExecutiveSingapore Press Holdings Limited
DID: 6319 1895MOB: 9382 3158
About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates three radio stations, ONE FM 91.3, UFM 100.3 and Kiss92.
ONE FM 91.3 is an English music station playing REAL MUSIC targeting males above 30. The station’s playlist features the likes of Bon Jovi, Guns N’ Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2, Nirvana, Aerosmith, Led Zeppelin, AC/DC and more. Programs and promotions are male centric with up-to-date sports and lifestyle updates.
The ONE FM 91.3 line-up includes ONE FM’s #2 Breakfast Show with Part-Time Pete from 6am to 10am. Desiree Lai from 10am to 1pm, and Melody Chen from1pm to 4pm, followed by The Escape Plan with Shan and Cheryl from 4pm to 8pm. The ONE FM Reality Check with Josh and Jill wraps up the daily line-up from 8pm-12midnight.
Singapore's fastest growing station, Kiss92, targets women and families, is Singapore's No. 1 English music radio station based on share (%)*.
With a listenership of 645,000*, Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining.
Maddy, Jason and Arnold in the morning, start the day from 6am to 10pm, followed by Claressa Monteiro jazzing up the afternoon from 10am to 1pm. Charmaine Yee from 1pm to 4pm and John Klass taking fans home helming the4pm to 8pm show.
UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. The music played on UFM100.3 includes popular and familiar hits which the listeners love, while program content is designed to cater specifically for the busy individuals with timely updates and discussion.
The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning followed by DJ Anna from 10am to 1pm. Yuling takes over from 1pm to 4pm and makes way for Jing Yun and Liang Quan from 4pm to 8pm. Cheng Yao rounds up the day from 8pm to 12am.
The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities.
*Source: Nielsen Radio Diary Survey 1H2015
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.
SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.
For more information, please visit www.sph.com.sg