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SPH Magazines publishes inflight shopping titles for DFASS

Singapore, 1 September 2015 – SPH Magazines’ Custom Publishing unit has just launched the latest issues of KrisShop and SkyShop.

Published quarterly for the DFASS Group, the world’s largest inflight duty-free specialty retailer, KrisShop and SkyShop can be found in the seat pockets of Singapore Airlines and SilkAir planes respectively.

SPH Magazines clinched the contract to publish the inflight shopping titles following a tender. 

Sporting a new design, both glossy catalogues provide customers with a comprehensive and convenient onboard shopping experience. With KrisShop, Singapore Airlines customers can easily shop for a gamut of merchandise, from timepieces to beauty products to Singapore Airlines memorabilia, and often at competitive prices. Complementing the print magazine is the tablet edition of KrisShop, available for download on iTunes and GooglePlay from early September. 

In tandem with KrisShop, the KrisShop Mail Order Catalogue is also produced on a quarterly basis to be mailed to Singapore Airlines passengers to update them on the latest promotions and products. SPH Magazines is also responsible for producing SalesTalk, a handy booklet circulated to Singapore Airlines cabin crew to apprise them of the latest inflight products. 

Mr Dennis Pua, Managing Director, SPH Magazines, said: "We are very pleased to be working alongside DFASS as their publisher of choice once again. As we already publish SilverKris for Singapore Airlines, having KrisShop and SkyShop on our portfolio enhances the commercial synergies of a holistic product line that advertisers can have access to.”  

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.

Attachments

 


ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Dora Tay
Senior Editor
SilverKris/Custom Publishing
SPH Magazines
Tel: 6319 6328
Email: 
doratay@sph.com.sg

Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1553
Email: 
cvanni@sph.com.sg

Adrian Cheong
Manager
Corporate Communications & CSR
Singapore Press Holdings 
DID: 6319 2261

E-mail: 
cheongcy@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.