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25-Hour Torque On The Move Supersized automotive telematch to celebrate Torque magazine’s 25th birthday in 2015!

Singapore, 31 August, 2015 – Torque, Singapore’s leading motoring monthly magazine published by SPH Magazines, held its first-ever 25-hour islandwide automotive telematch to commemorate the 25th anniversary of the magazine launched in 1990. 

A total of 160 participants in 80 cars signed up for this year’s Torque On The Move, one of the biggest turnouts in the six-year history of the annual event. The inaugural edition took place in 2010. 

The 25-hour event started the clock at 8pm on 28 August, 2015, with the release of 25 unique Torque Bonus Challenges on social media. The 80 teams checked in at 10am the next day at SPH Media Centre, where they were flagged off to find the five compulsory Torque Junctions and score more points.   

After 25 hours, the event concluded with the three top-scoring teams on the winners’ podium. They were: 

1st Team 34 Justin Mai & Rayson Yim
2nd Team 29 Ho Yizheng & Olivia Cheong
3rd Team 32 Benjamin Yap & Jared Lim

The team in pole position was awarded with a pair of Tissot T-Race MotoGP watches, a set of Goodyear Assurance TripleMax tyres, a driving-simulator party at KTI GP Centre for up to 16 people, and a week-long drive in a selected Hyundai passenger car. The top prize was worth $9,000 in total. 

Justin Mai, 24, of the winning team, said: “The event was very enjoyable and well planned. The Torque Junction clues were challenging and it was great fun.”

Mr Christopher Tan, consulting editor of Torque and senior correspondent of The Straits Times, said: “The event literally took the Torque brand on the road, engaging our readers and supporters beyond the pages of Singapore’s most authoritative motoring magazine.”  

Mr David Ting, editor of Torque, said: “Our title’s signature event scaled new performance heights this year with the supersized 25-hour edition. It’s a great way to mark the 25-year milestone of Torque, the authority on all things automotive in Singapore.” 

Ms Pang Lee Cheng, general manager in the Men’s & Special Interest division of SPH Magazines, said: “Since its debut in 2010, Torque On The Move has brought our readers and advertisers together with our team in a yearly automotive telematch that is unique, exciting and memorable. The 25-hour special edition of Torque On The Move in 2015 is yet another feather in the engine cap for 25-year-old Torque, Singapore’s No. 1 monthly car magazine*.”

* Nielsen Media Index 2014  

Attachments


ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information and high-res images, please contact:
Adrian Cheong
Manager
Corporate Communications & CSR
Singapore Press Holdings 
DID: 6319 2261

E-mail:
 cheongcy@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.