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UW - Singapore´s First Hybrid Entertainment, Lifestyle & Social News Magazine


<优1周> 亮丽登场

Singapore, 9 December 2005 - A BIG change is coming your way this month!

Come December 13, 优周刊 or You-Weekly, the Chinese entertainment and lifestyle weekly published by media group Singapore Press Holdings Ltd, will be revamped and renamed 优1周 or UW in English.

UW, which is twice bigger than its predecessor You-Weekly, will be Singapore’s biggest entertainment magazine when it hits the market. Apart from the obvious change in size, the revamped magazine also gets a major face-lift. The stunning new design is more vibrant and its content more newsy. The magazine puts together the hottest current affairs, together with the juiciest and most sizzling entertainment news in the region.

Social news, a new element not found in a conventional entertainment magazine, will be featured in addition to the usual news on entertainment and lifestyle trends, which have been the highlights of the Chinese magazine. Human-interest stories will form an integral part of the magazine content, packaged into an easy-to-read "capsule" format. Readers who are more into social issues can also look forward to news buzz, news features and heartwarming stories in the weekly magazine.

UW will also be expanding its lifestyle content to include sports, health, personal wealth management and much more! As for entertainment, fans of the previous You Weekly can expect more exciting updates on the entertainment scenes in Hong Kong, Taiwan, Korea and Japan.

"UW or 优1周 in Chinese means "an excellent week". Living up to its name, it is our commitment to produce an excellent and enjoyable magazine for our readers,” said Chee Li Foong, Chief Editor of UW.

UW - Singapore´s first hybrid entertainment, lifestyle and social news magazine - is targeted at ‘Clever Shoppers´, both male and female who are open-minded and have a passion for life. UW offers the hottest shopping tips for discerning shoppers who want to get the best deals in town.

UW, which will be launched on Dec 13 (Tuesday), is priced at $2. The magazine will be available at all leading newsstands, bookstores, convenience stores, supermarkets and petrol kiosks across the island.

Subsequent issues will be released every Wednesday.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Ms Chee Li Foong
Chief Editor, UW
Tel: 6319 1411
Email: cheelf@sph.com.sg

About Singapore Press Holdings Ltd
Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 13 newspapers in the four official languages and over 80 magazine titles. Everyday, 2.8 million individuals, or 88 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers and magazines, which together enjoy over 300 million pageviews a month. SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free newspaper Today. SPH operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, under a joint venture company UnionWorks with NTUC Media, and owns an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest LED network media company.