Singapore, 3 July 2015 - Kiss92 leads the pack with the highest growth in cumulative listenership among English radio stations following the release of the results of the latest Nielsen radio survey today.
The station’s cumulative listenership now stands at 645,000 following a 3% increase from the previous Nielsen radio survey conducted in September 2014. In terms of share % of the total radio listening audience, Kiss92 retained its number one position among English radio stations.
Kiss92 is Singapore’s only radio station targeting women aged 30-50 years old. The three year old station plays All the Great Songs in One Place with popular songs from the early 1990s, 2000s and current hits.
Said Mr Jamie Meldrum, Senior Program Director for Kiss92 and ONE FM 91.3: “It is amazing to see the continuous growth of Kiss92. We’re a very young station and we’re very thankful for the support we’ve had from our fans over the past three years. It truly motivates us to do better and more for our fans.”
UFM100.3, SPH Radio’s only Mandarin radio station, garnered 330,000 listeners during this period when the station ran its annual U1000 countdown that allowed fans to vote for their favourite 1,000 mandarin songs.
SPH Radio’s newest English radio station, ONE FM 91.3 debuts with a cumulative listenership of 243,000, which is a stellar result for a brand new station that is barely six month old at the time of the survey. ONE FM 91.3, targeted at males aged 30 and above, plays Real Music, with bands like Bon Jovi, Guns N’ Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2, Nirvana, Aerosmith, Led Zeppelin, AC/DC and more. The station gave away four big experiences to fans in its key station promotion, the Big Ones, including a flyaway to catch AC/DC live in Munich, and The Rolling Stones in Orlando.
ONE FM 91.3 is set to unveil its full Breakfast Show line up on 6 July 2015, 8am on-air.
Mr Sim Hong Huat, General Manager of SPH Radio, said: “This set of results clearly shows the effort the SPH Radio team has put in. We got the most growth for Kiss92 among all English radio stations, our newest English radio station, ONE FM 91.3 got superb results in its survey debut and UFM held its own in this wave. All thanks to our fans and partners for this great showing.”
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About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates three radio stations, ONE FM 91.3, UFM 100.3 and Kiss92.
ONE FM 91.3 is an English music station playing REAL MUSIC targeting males above 30. The station’s playlist features the likes of Bon Jovi, Guns N’ Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2, Nirvana, Aerosmith, Led Zeppelin, AC/DC and more. Programs and promotions are male centric with up-to-date sports and lifestyle updates.
The ONE FM 91.3 line-up includes ONE FM’s #2 Breakfast Show with Part-Time Pete from 6am to 10am. Desiree Lai from 10am to 1pm, and Melody Chen from 1pm to 4pm, followed by The Escape Plan with Shan and Cheryl from 4pm to 8pm. The ONE FM Reality Check with Josh and Jill wraps up the daily line-up from 8pm-12midnight.
Singapore's fastest growing station, Kiss92, targets women and families, is Singapore's No. 1 English music radio station based on share (%)*.
With a listenership of 645,000*, Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining.
Maddy, Jason and Arnold in the morning, start the day from 6am to 10pm, followed by Claressa Monteiro jazzing up the afternoon from10am to 1pm. Charmaine Yee from 1pm to 4pm and John Klass taking fans home helming the 4pm to 8pm show.
UFM100.3 is a highly-charged Mandarin infotainment station, with a cumulative listenership of 330,000*, targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment.
The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning followed by DJ Anna from 10am to 1pm. Yuling takes over from 1pm to 4pm and makes way for Jingyun and Liangquan from 4pm to 8pm. Xinying rounds up the day from 8pm to 12am.
The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities.
*Source: Nielsen Radio Diary Survey 1H2015
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.
SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.
For more information, please visit www.sph.com.sg