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New look, better navigation on AsiaOne as Singapore's premier news and lifestyle content aggregator turns 20

Singapore, 25 June 2015 --- As AsiaOne celebrates its 20th anniversary, Singapore's premier, free-access news and lifestyle content aggregator by Singapore Press Holdings (SPH) has unveiled a refreshed website with a new look, more navigation features and deeper content. The brand-new AsiaOne ( will offer more value to its readers and advertisers.

AsiaOne has been in the business of providing readers with a one-stop destination for premium content from over eight national newspapers, including The Straits Times, The Business Times, as well as numerous magazines and top-ranking websites. The new site will ramp up its offerings of fresh and up-to-date content by carrying stories and news from publications outside of SPH. 

For the first time, over 20 new magazine titles, publications, and web-only content sites, including The Wall Street Journal, CNBC, Nikkei Asian Review, Vulcan Post will now be readable on AsiaOne, making the site truly a one-stop destination for news and lifestyle stories. 

This new iteration of the AsiaOne website is part of its rebranding campaign to keep AsiaOne relevant and topmost in the hearts and minds of its readers. 

To make such deeper content easily accessible, the new website now has an improved menu for fuss-free navigation and better content display. A cleaner interface and use of more pictures will help to keep readers clicking, while more stories can be seen at a glance, providing readers with greater choice as they browse the site.

The new AsiaOne homepage will also carry attractive infographics and trending topics to give helpful summaries of issues that are important to keep online readers engaged and informed.

Customisation of the website is now possible too. Readers can keep favourite news sections open, or choose to hide them, so they can spend more time on stories they enjoy.

With social media such a big part of readers' news consumption patterns, AsiaOne has added more prominent social media buttons for sharing purposes - 'sticky' buttons that stay on the page as readers scroll through stories. It is now easier to share news and issues that are breaking and important.

The site has also kept up with hardware upgrades in the market. As screens get bigger and high-definition technology improves, the width of AsiaOne's website has been expanded, making it optimised for all screen widths. Articles have been redesigned to be more mobile-friendly, allowing easy reading and sharing on all devices to give users a more satisfying experience.

Finally, with content curation at the heart of what AsiaOne does, due recognition is given to its content partners and contributors. Readers will be able to see immediately which publications they are reading from, without having to navigate out of the AsiaOne environment. This dual purpose serves convenience to readers and provides greater recognition of the site's content partners. 

Mr Adrian Tay, Editor of AsiaOne, said: "Just one week into our soft launch, we are happy to receive feedback from new audiences on our updated website, complimenting its fresh and more direct design and a layout with more intuitive navigation, making the new site very refreshing. 

"This is very encouraging for the AsiaOne team which has been working on the design and incorporating the value-added features."

Advertisers will also like AsiaOne's offerings. They can now avail themselves to new native advertising choices with offerings like BrandInsider. BrandInsider is a targeted content marketing product which helps to deliver campaign messages through content that is valued by readers within well-loved sections such as AsiaOne Business and various lifestyle sections.

When making ad buys, AsiaOne's newly mobile-optimised pages is a boon for advertisers. Standardised ad sizes for desktop, mobile browsers, smartphone and tablet applications allow one ad to be run across all AsiaOne products, making cross-platform media buys a seamless affair.

Ms. Joanna Ash, Head of Brand and Corporate Communications at AIA Singapore said: "The design and layout of the new AsiaOne website are forward-looking, with much clearer visuals than before. These features make AsiaOne compelling for readers and advertisers like us."

Mr Lin Xuanbin, 28, loves the new mobile-responsive layout on his phone. The new design means the digital marketer doesn't need to pinch or zoom the screen to read articles or view photos anymore. 

Another fan of the new look is 19-year-old psychology student, Nazeera Othman. Calling the revamp superb and refreshing, she said AsiaOne now stands out from other news sites. "The new website functions better now. It is more direct, easier to navigate, and is something fresh," she added.

The redesign of AsiaOne's new website follows the update of its award-winning mobile apps that were launched on 30 April.

Attachments: Screengrabs of AsiaOne

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

Adrian Cheong
Corporate Communications and CSR Division
Singapore Press Holdings Ltd

Victor Loh
Webknowledgist, AsiaOne
SPH Digital
Singapore Press Holdings Ltd


Angelia Tay
Manager - Marketing & Communications
SPH Digital
Singapore Press Holdings Ltd

Khoo Yap Meng
Executive - Marketing & Communications
SPH Digital
Singapore Press Holdings Ltd

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and My Paper (English section). It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM 100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified

SPH's online classified include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds), sgCarmart and Streetsine.

SPH's regional joint venture online classified business, 701Search, has a number of leading online classified sites in the region.

Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit