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Revamp of The Straits Times Across Print and Digital Platforms

Singapore, 4 June 2015 - In celebration of the newspaper's 170th anniversary this year, The Straits Times (ST), the English-language flagship daily of Singapore Press Holdings Limited (SPH), will undergo a major revamp from July 1, giving readers the quality content that has come to be associated with the brand, with a consistent look-and-feel that will cut across print and digital platforms.

Since the publication of its first issue on July 15, 1845, ST has strived to deliver content that is timely and trusted, and relevant to the changing needs of our readers, to help them stay abreast of developments in a fast changing world. That commitment has not changed, with a 400-strong, fully-integrated multi-media newsroom, staffed with experienced correspondents in Singapore as well around Asia and the world. 

A seamless integrated design

The latest $1.6 million revamp extends that commitment to excellence in the context of today's current media landscape, where most readers consume news across a variety of physical and electronic devices. Our team of editors and designers worked with Lucie Lacava, a multiple award-winning designer from Montreal, Canada, to come up with a new design that ensures a seamless experience whether the paper is being read in print, or on computers, tablets and mobile phones. Ms Lacava, who has helmed the design of many newspapers around the world, won the Lifetime Achievement award from the Society of Newspaper designers in 2010.  

All sections and covers - from World to Home, Business, Sports and Life - have been reworked to be bolder and make more impact. There will also be a special new font, called Silane, customised exclusively for ST.  

Smarter apps, new metered paywall

ST's digital apps and website have also been rebuilt from ground up by international digital user interface specialists Tigerspike. The new user experience is faster, sharper and more stable, and allows more customisation and sharing of content than ever before. Expect more video and interactive graphic content as well, as ST steps up its drive to bring the news in moving images and not just words.

The old-style paywall, which used to put much of ST's content out of reach from non-subscribers, is being changed. ST is moving to a metered paywall, which gives non-subscribers a certain number of free articles a month to read in full and share with their friends and contacts on social media.

The revamped ST website will also see an international version of its home page, with greater focus on world news. This will serve the growing pool of ST readers who want quick access to all our original reports and analysis on global affairs, such as those located overseas.

Key content changes

The new ST products will be more local, global, and visual. 

More local: ST been covering all the major developments in Singapore since 1845 and plans to expand this coverage further, with a dedicated and beefed-up Home section. Aside from the news, there will be a new daily features section containing topics of interest to readers - from education to technology, health to community issues.

Readers can also look forward to several new pages in the revamped newspaper. A new daily Briefing page gives readers a quick summary of what's in the news, alerts them to what's coming up next, as well as why it matters to them. 

More global - The newspaper continues to grow its network of correspondents and contributors around Asia and beyond, who will deliver more insights and special reports in the World pages. Every week, ST's correspondents will file a special feature based on their Field Notes while on assignment around the region, while Global Affairs Editor Ravi Velloor will helm a new feature series on regional affairs. 

      ST is introducing a new and separate Business section that has been expanded to cover both local and global news, in line with Singapore's global role as a business and financial hub.

More visual - Bolder use of visuals will be made to give ST's award-winning photographers, videographers, graphics artists, designers and cartoonists more room to showcase their skills in both print and online. There will be also be more emphasis on video coverage on the new digital platforms.

     The new Big Picture page at the back of the front section will feature photographs from around the world curated by our photo editors to inspire readers, get them thinking and talking, or just simply bring a smile to their faces. 

    The Life section has been given a gorgeous contemporary design which will allow stories and pictures to be displayed with greater impact and elegance. Packed with the usual interviews, reviews and features on Singapore's favourite passions, the Life pages also see the addition of a new weekly Style section.

More social - The move to the metered paywall will allow readers to experience and share ST's content readily, including engaging with its correspondents. 
   
A bold new Sunday Times

Finally, the design team has come up with a bright and fresh new design for TheSunday Times, which will come in three distinct sections.

Local and international news of the day will be contained in the first section, which is anchored by an expanded Sports section containing the latest newsbreaks from football to Formula One, to perk up Sunday mornings. 

A new analysis section, Insight, will anchor a brand-new second part of the paper. Expect weekly features on issues of the day, commentaries on various subjects by some of the best writers in the newsroom, and features from Singapore, our bureaus and contributors. The popular Invest pages will also sit in Section Two, starting from the back page. Invest will continue to offer tips to grow your money while introducing new ones which look at dealing with family financial matters. 

The new Life section, which completes the Sunday offering, will be big on food, with six pages devoted to Singaporeans' favourite pastime.  Be sure to follow new columns such as Hawker Hunt, where we go in search of the best hawker fare on the island, and one dedicated solely for wine lovers.  Readers can also look forward to expanded book, and travel sections, as well as the usual spread of popular personal columns by writers like Sumiko Tan and Ignatius Low.

The revamped ST will hit homes and newsstands on Wednesday, July 1, across all platforms. The refreshed Sunday Times follows on July 5.  

Commenting on the changes, Mr Warren Fernandez, Editor of The Straits Times said:"The Straits Times will be getting a new look, new apps, but readers can rest assured it will have the same Singapore soul. This is critical, as every society needs a sense of itself, its hopes and dreams, where it has come from, where it is going, the challenges it is grappling with, and what it hopes to achieve.  Since 1845, ST has played a key role in giving voice to this Singapore soul. That is something we hope to do for a long time to come. So, do keep on reading ST!"

Mr Alan Chan, CEO of SPH, said: "The Straits Times has come a long way since its humble beginnings 170 years ago. We regularly refresh and rejuvenate to stay relevant and exciting to our readers and advertisers. With this latest revamp of The Straits Times across all platforms, our readers will be able to access timely and accurate news every day, on any device. The metered paywall will also extend The Straits Times' reach to non-subscribers, giving them the opportunity to enjoy its valued content."


Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Ignatius Low (Mr)
Managing Editor
The Straits Times
Email: ignatius@sph.com.sg

Deror Wong (Mr)
Assistant Manager 
Corporate Communications & CSR 
Singapore Press Holdings Limited
DID: 6319 1226 
Email: 
derorw@sph.com.sg


About The Straits Times

The Straits Times is the English-language flagship daily of Singapore Press Holdings and the most-read newspaper in Singapore. It was launched on July 15, 1845, and provides comprehensive coverage of local, regional and international news. It has 20 bureaus in major cities worldwide, with its correspondents providing a Singapore perspective on what is happening around the world. Complementing the main title are weekly lifestyle supplements Digital Life, Urban and Mind Your Body, as well as IN and Little Red Dot for students.


The Straits Times is also on digital platforms with its website at www.straitstimes.com. It also has ioS and Android apps, and a menu of e-books housed in a separate Straits Times Star app.

The Straits Times has won multiple international awards, including from the Society of Publishers in Asia, the World Association of Newspapers and News Publishers, the Pacific Area Newspaper Publishers' Association (Panpa) and Society of News Design. It was named Singapore Newspaper of the Year 2014 and 2013 by Marketing magazine and voted Singaporeâs favourite newspaper 2013 by Superbrands

Its website (
www.straitstimes.com) won gold in "Best In Online Media" at the 2012 Wan-Ifra Asian Digital Media Awards. Its Communities microsites platform was named 2014 Digital Innovation of the Year award by Panpa, and got Gold in the Best in Social Media category at the 2013 Wan-Ifra Asian Digital Media Award.