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Google joins as Keynote Speaker for Franchising & Licensing Asia 2015 Conference

SINGAPORE, 27 May 2015 – FLAsia’s (Franchising & Licensing Asia) International Conference & Workshop, designed specifically for budding franchisors and aspiring franchisees, will take place from 30 – 31 October at Marina Bay Sands, Singapore.

FLAsia’s one-day conference (30 October) and ½-day workshop (31 October) presents opportunities to meet world-class speakers, franchise and development experts as well as network with the like-minded.

The conference will feature speakers and roundtable facilitators from top-notch international agencies and companies such as Matthew Heller from Google, Raphael Chan from Subway Singapore Development and Dr Mark Abell from Bird & Bird, London.

Google’s Matthew Heller will deliver the keynote address where he will speak about how business owners in Asia Pacific are using technology to connect with new customers and grow their businesses. Matthew leads one of Google’s fastest growing sales organisations worldwide as Southeast Asia’s Head of Channel Sales.

Dr Mark Abell, Global Head of Bird & Bird’s Franchising, Licensing and Multi-Channel Strategies team, will also be speaking at an hour-long session, sharing three key principles to follow so as to avoid pitfalls and traps while franchising in Asia.

Attendees will be joined by facilitators for the roundtable sessions in the afternoon from2pm to 5pm. The six facilitators of the roundtable sessions are Robert Leong, Director of Kinderland Educare Services Pte Ltd; William Tan, Hotelier and Restaurateur; Raphael Chan, Country Director of Subway Singapore Development Pte Ltd;  Bobby Ong, Managing Director of AutoSaver Pte Ltd; Catherine Chai, Principal Consultant of  Broc Consulting Pte Ltd and Samuel Seow, Managing Director of Samuel Seow Law Corporation.

The concluding ½ day interactive workshop on 31 October will be conducted by Allan Yeng, Managing Director of Connectabrand Pte Ltd, where he will be giving an overview of the basics and arrangements of licensing as well as intellectual property and licensing laws.

Attendees of FLAsia’s International Conference and Workshop who register as part of the Early-Bird and Group registration promotion will be able to save up to S$660. The Early-Bird promotions ends 14 August 2015. To register or for enquiries, please call (65) 6848 5939 or Email:

The International Conference & Workshop is held in conjunction with FLAsia’s 3-day exhibition from 29 – 31 October at Level 1, Hall B of the Sands Expo & Convention Centre, Marina Bay Sands Singapore. The key international trade event and exhibition for franchising and licensing will showcase a myriad of top international franchises, brands, licenses and proven business concepts from diverse industries. for more details.

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Melissa Teo (Ms)
Assistant Marketing Manager
BizLink Exhibition Services Pte Ltd 
DID: 6848 5936 

Germain Chong (Ms)
Marketing Executive
BizLink Exhibition Services Pte Ltd 
DID: 6848 5257

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
HP: 9848 6934

About Franchising and Licensing Association (Singapore) (FLA)

Franchising and Licensing Association (Singapore) (FLA), started as Singapore's national franchise body. It was one of the founding members of the World Franchise Council. FLA, formerly known as Singapore International Franchise Association (SIFA), was established in 1993 with the mission to nurture and develop Singapore's franchise industry.

Heeding the Singapore Government's call to move towards a knowledge- based economy; coupled with the increasing synergy between Franchising, Branding and Technology Licensing, the Association has taken the initiative of enlarging the membership representation and scope of the Association to include companies engaged in Branding and Technology Licensing.

Promoting Singapore as a franchise hub and coupled with members' common objective of business growth and expansion through franchising and licensing formats, the Association seeks to continually promote the platforms of Entrepreneurship and Internationalism in the industry.

Promoting the use of franchising, licensing and branding as a growth strategy for Singapore enterprises, FLA works with its members to upgrade professionalism and self-regulate, thus enhancing and protecting the image of franchising, branding and licensing. This is achieved through education programmes as well as platforms for exchanging ideas & exploring areas for co-operation.

FLA through its partnership with government agencies and national franchise and licensing bodies in other countries also assist members in their international marketing programs.

About BizLink Exhibition Services Pte Ltd

BizLink Exhibition Services Pte Ltd is Singapore’s leading exhibition organiser in the fields of gifts and premiums, stationery and office solutions, printing, packaging and signage, and also in the sector of franchising and licensing.

By enhancing our exhibition and event management expertise with alliances and other capabilities, we help move clients forward to achieve their business aims. With a dynamic team having over 30 years of collective relevant experience, deep industry and business expertise, broad media resources and a proven track record, BizLink Exhibition Services is fully committed to providing utmost quality services, delivering exceptional results.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

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