SINGAPORE, 18 NOV 2005 – Instant and convenient access to news and analyses direct from the newsrooms of Singapore Press Holdings (SPH) awaits subscribers of i-mode, the new mobile phone-based Internet service from Starhub.
The service was officially launched today, with SPH as a preferred content partner.
With i-mode’s revolutionary one-click connection to the Internet, this means access to SPH’s flagship publications like The Straits Times, or The Business Times, will be available at users’ fingertips for as little as $3 a month.
i-mode users can opt to subscribe to a Chinese News service too, which offers a selection of articles taken from SPH’s Chinese language dailies, Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News.
To keep users in touch with the latest local and world developments, SPH’s offerings will include an innovative "Breaking News" service, which delivers 8 to12 updates to subscribers from 8am to 10pm. Subscribers will also have access to other news happenings throughout the day on the SPH Breaking News i-mode site.
For those looking for more entertaining reads, SPH Lifestyle may be the service of choice. Subscribers will find a selection of stories from SPH’s popular weekly magazines Digital Life, Urban and Mind Your Body, to help them stay current with the latest technology news, fashion, and health and wellness stories.
"i-mode provides us with a state-of-the-art mobile platform to deliver SPH’s high-quality news and entertainment stories on the go, to meet the needs of our readers," said Mr James Heng, the Executive Vice-President of Product Branding and New Media Development at SPH.
"We are confident that our depth and scope of breaking news, analyses and infotainment will add value to Starhub i-mode subscribers."
The Straits Times, The Business Times, Chinese News and SPH Lifestyle services will be offered to i-mode users at just $3 a month each, while the SPH Breaking News service will cost $5 a month. These subscription rates offer unlimited access to the services.
However, to mark the official launch of i-mode, subscription charges for SPH i-mode services will be waived till the end of December 2005. Furthermore, a treasure hunt has been planned for subscribers. Five treasure chest icons will be randomly placed on SPH’s i-mode content pages and subscribers who find these icons in the shortest time will win attractive prizes.
SPH believes i-mode’s ease-of-use and one-click access to a world of information and services will appeal to everybody, not just the younger or more tech-savvy.
"i-mode is designed for easy, everyday use, just like our newspapers. By offering our news and information through i-mode, SPH enhances the portability of its newspapers’ content, and allows readers to supplement their daily newspapers with updates at any time, with the simple push of a button on their mobile phone," Mr Heng added.
With some 1,000 journalists and 16 overseas bureaus in major cities around Asia and the world, SPH’s newspaper publications provide unparalleled coverage of local, regional and global news in print, online and now through i-mode.
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About Singapore Press Holdings Ltd
Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 13 newspapers in the four official languages and about 80 magazine titles. Everyday, 2.8 million individuals, or 88 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers and magazines, which together enjoy over 300 million pageviews a month. SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free newspaper Today. SPH operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, under a joint venture company UnionWorks with NTUC Media, and owns an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest LED network media company.