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herworldPLUS Street Style Awards 2015

SINGAPORE16 April 2015 - herworldPLUS, Singapore’s leading women’s online network for fashion, shopping, beauty and lifestyle, is once again looking to discover the best-dressed on Singapore’s streets. This year, Style Influencers Nicole Wong and Vera Mao will be supporting the herworldPLUS Street Style Awards 2015. 

Street style shapes how people dress today. The Awards aim to highlight and celebrate this by curating photos of as many well-dressed men and women. 10 finalists will be selected to take part in a street style photo shoot. 

The first stage of the Awards will run from now till 10 May 2015. Participants can enter the Awards using their Instagram or Twitter accounts by adding the hashtag #sgstreetstyleawards to their Outfit-of-the-Day photos. Entries can also be made by uploading a photo to herworldPLUS official website at http://streetstyleawards.herworldplus.com.

Style Influencers of SSA2015

Into its second year, herworldPLUS has engaged two of Singapore’s top ‘social media influencers’ and acknowledged style stars  – Nicole Wong and Vera Mao –  to help discover the very best of the island’s street style. The fashionable pair will also be choosing the winner for their own award, the Style Influencers’ Choice award with $500 worth of prizes.

Nicole Wong, who is best known as @ncwong on Instagram (she has 41,000+ followers) and for her fashion and lifestyle blog, www.ncwong.net, has a distinct sense of modern minimalist style. Nicole began blogging as a young teen and now works as marketing manager for Singapore bespoke tailor Kevin Seah.

She said that when it comes to her criteria for judging the ‘Style Influencer’ Award winner, she will be looking for someone who is “confident with her body and unafraid of being herself through the clothes she wears.” 

Vera Mao is a herworldPLUS Street Style Awards 2014 finalist and has worked with brands like Samsung Singapore, Guess and Zalora. She started her fashion and lifestyle blog in December 2010. Her Instagram account @nakedgloryvera and accompanying blog www.naked-glory.com showcase her more feminine but still fashionable style.  

As for her criteria when it comes to choosing a winner? Vera agrees with Nicole that one needs to be confident in one’s own style: “I've always believed in not letting the clothes wear you, or trying too hard to go after a certain trend – just wear something you're comfortable with!”

The judges include fashion event producer and creative director Daniel Boey, herworldPLUS editor Niki Bruce and Her World magazine fashion editor Ian Lee.

Prizes and awards categories include: 
Best Guy: $4,000 worth of prizes
Best Girl: $4,000 worth of prizes
Most Popular: $1,000 worth of prizes
Most Photogenic Smile: $500 worth of Colgate products
ALDO Style Award: $500 worth of ALDO products
Style Influencers’ Choice: $500 worth of prizes.
 
Sponsors and partners are:
Presenter: Aldo Singapore
Main sponsor: Colgate
Official malls: Bugis Junction, Bugis+

How to enter
The herworldPLUS Street Style Awards 2015 is open for entries from now till 10 May 2015.

Steps to join:
#1: Upload your photo on your Instagram or Twitter accounts* and hashtag #sgstreetstyleawards, or
#2: Upload your photo onto our official website at http://streetstyleawards.herworldplus.com

Social accounts must be set to public view option during the contest period.
 
ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M 


For more information, please contact:  
Ong Peiyu
Marketing Executive, herworldPLUS
SPH Magazines Pte Ltd
DID: 6571 7135
Email: 
peiyuong@sph.com.sg 

Vanni Cheong 
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553

Email: 
cvanni@sph.com.sg

About herworldPLUS

herworldPLUS is the go-to online women's portal covering a broad spectrum of issues that are of interest to the modern Singapore woman. Updated daily, it features topics such as shopping, fashion and beauty, dating, relationships, weddings, sex, men, work and career, money, hobbies, home decoration, parenting and family life, covering every stage in a woman's life. In addition, herworldPLUS also includes the latest women's news, a "shop, style and share" social media platform, as well as access to the other award-winning publications in the SPH Magazines stable. 

Visit www.herworldplus.com for more information. 

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.


In addition, websites such as 
herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 


As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.


Visit www.sphmagazines.com.sg for more information.