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SPH iink Awards 2015

Singapore, 15 April 2015 - The eleventh edition of one of Singapore’s biggest advertising awards, the SPH iink Awards, is back.  

Organised by Singapore Press Holdings (SPH), the SPH iink Awards 2015, with its theme "Inspiration comes when you least expect it", is seeking to reward the best creatives that uses SPH’s spectrum of media platforms comprising Print, Digital, Radio and Out-of-Home.

All creative and media agencies, advertisers and other advertising-related organisations are invited to submit their advertisements published in any of SPH’s 19 newspaper titles and other media platforms for this year’s Awards.

SPH iink Awards' nine categories include: 
A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
B: Digital
C1: Radio Commercial
C2: Radio Campaign
D: Out-of-Home
E: SPH IS ON Campaign

Points will be allocated to the winners and finalists of each category.  The entry that scores the highest number of points from the judges will be named the overall Grand Prix winner. The highest scoring agencies across all categories will be crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year, respectively.

A successful advertisement or campaign must connect well with its audience. Shortlisted advertisements from quarterly-run Readers’ Choice Contests will be put up for readers to vote as the winner of the Readers’ Choice Award.

This year's SPH iink Awards focuses on engaging future creative professionals through the LASALLE Creative Students' Challenge. Seven teams comprising Year 2 Design Communication students from BA (Hons) Design Communication Programme, Advertising Communication Specialism participated in this challenge. The students were tasked to conceptualise a ground-breaking integrated campaign to reinforce the SPH Newspaper brand and to use the power of print as a preferred media choice. The winning entry will be revealed at the SPH iink Awards 2015 Celebration Night. The winning team will walk away with $3,000 cash and a trophy.

Ms Elsie Chua, Executive Vice-President and Head, Marketing Division at SPH, said: "On a daily basis, readers of SPH's newspapers and other media platforms get to enjoy many memorable advertisements by Singapore's creative talents. These ads are the result of a successful relationship between the client and the creative team as well as the media agency."

"As Asia's leading media company, we are delighted to have shone the spotlight on so many deserving talents over the years and spurred the creative industry to greater heights through the SPH iink Awards. This year, we are also pleased to include a new student engagement section to the awards and we hope to help in the discovery and development of Singapore's future creative directors," added Ms Chua.

Entry Submission and Prizes

To be eligible for the SPH iink Awards, entries must have appeared in at least one of SPH’s media platforms during the period of 1 June 2014 to 15 May 2015. 

The submission deadline is 15 May 2015.

The winners of SPH iink Awards 2015 will be announced at a gala event in July. The winning advertisers from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full page advertisement in either The Straits Times or Lianhe Zaobao.  

The winning advertiser from Category B (Digital) will receive $30,000 worth of media credits. The winning advertisers from Category C (Radio) will each receive $10,000 worth of airtime. The winning advertiser for Category D (Out-of-Home) will receive $35,000 of digital airtime.   

In addition, the Creative Agency that wins the Grand Prix will bag a cash prize of $8,000.  If the Grand Prix winner is from Category A5 (Print Creative Media Buy) or Category E (SPH IS ON Campaign), the media agency involved will also win $8,000 in cash. 

More information and entry kit can be found at

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Mr Adrian Cheong

Corporate Communications & CSR
Singapore Press Holdings 
DID: 6319 2261

HP: 9798 6097

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and My Paper (English section).  It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!;   book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers  - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section).  It also operates SPH Radio's Chinese radio station, UFM 100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. 

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

Other Businesses

Online Classified and New Media
SPH's online classified and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds), sgCarmart and Streetsine; Asiaone, Stomp, and SPH Razor. 

SPH's regional joint venture online classified business, 701Search, has a number of leading online classified sites in the region.

Events and Out-of-Home Advertising
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. SPH Buzz is a modern retail convenience chain with a network of stores around the island.

In addition, SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.