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"See The Big Picture" wins Silver and Bronze at PR Awards 2015

Singapore, 5 March 2015  "See The Big Picture", a campaign organised by Singapore Press Holdings (SPH) in celebration of its 30th anniversary in 2014, tonight won Silver and Bronze awards at the PR Awards 2015 held at Shangri-La Hotel, Singapore.  The brand campaign featuring autistic savant Stephen Wiltshire, who drew Singapore's skyline from memory, clinched Silver for Best PR Idea and Bronze for Most Creative PR Stunt. 

The PR Awards is the premier event celebrating excellence across the public relations spectrum in Southeast Asia. From one-off stunts to long term programmes, the PR Awards recognise brands that have pushed themselves towards measurable success, through sound and strategic communications. 


The Best PR Idea recognises the most creative, innovative and effective concept used in a PR campaign. The winning entry is determined by its strong research process and evolution of an original idea, and the implementation of this idea into an effective media and PR strategy which delivered measurable results.The Most Creative PR Stunt recognises the most innovative PR stunt designed to attract its target audiences’ attention. There should be clear demonstration of creative content and execution that drove the brand’s core business objective and awareness. 

The “See the Big Picture” campaign was one of the key events organised by SPH and Germs Digital to celebrate SPH's 30th anniversary. The live drawing by Stephen Wiltshire at Paragon attracted over 150,000 visitors in five days in July last year. SPH also invited special needs and underprivileged children to meet and interact with Mr Wiltshire. The 4m X 1m Singapore panorama was presented to President Tony Tan Keng Yam last September, as SPH's gift to the nation for Singapore's 50th birthday. It is now on display at URA’s Singapore City Gallery. 

As part of its active corporate citizenry, SPH has given merchandising rights of the artwork to Pathlight School. Pathlight, the first autism-focused school in Singapore that offers a unique blend of mainstream academic curriculum and life readiness skills, has produced exclusive prints and unique merchandise adapted from the artwork. All net proceeds of the sales will go to Autism Resource Centre, in aid of people with autism. For enquiries, please email: mall@pathlight.org.sg .

Prior to the PR Awards, "See The Big Picture" also won:
· Three gold awards for Best Brand Awareness Campaign, Best Original Content and Best Use Of Mobile For An Event, and one silver award for Best Integration of Mobile at the Mob-Ex Awards 2015  
· One gold award for Best Web Video - Documentary by SPH Razor at the W³ Awards 2014 
· Three silver awards for Best Consumer Event, Best Exhibition Event and Best Multi-Channel Campaign at the Marketing Events Awards 2014 
· One bronze award for Entertainment & Branded Content – Live Experience at the Creative Circle Awards 2014
Attached images: 
1. Stephen Wiltshire draws the Singapore cityscape at Paragon for SPH's See The Big Picture event
2. PR Awards won by SPH

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E


For more information, please contact:

Ms Chin Soo Fang
Head
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1216
Mobile: 9688 6209
Email: 
soofang@sph.com.sg

Ms Vanni Cheong

Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings 
DID: 6319 1553

HP: 9617 4713
E-mail:
 cvanni@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Media 
The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and My Paper (English section).  It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!;   book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers  - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section).  It also operates SPH Radio's Chinese radio station, UFM 100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like  hardwarezone.com,herworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. 

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

Other Businesses

Online Classified and New Media
SPH's online classified and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds), sgCarmart and Streetsine; Asiaone, Stomp, omy.com and SPH Razor. 

SPH's regional joint venture online classified business, 701Search, has a number of leading online classified sites in the region.

Events and Out-of-Home Advertising
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. SPH Buzz is a modern retail convenience chain with a network of stores around the island.


In addition, SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

Education
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes.  SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.


The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit www.sph.com.sg.