Singapore, 25 February 2015 — On 1 March 2015 (Sunday), more than 3,700 runners will take on Singapore’s most grueling urban obstacle race. The Men’s Health Urbanathlon 2015 will be bigger, better and tougher than its previous iterations, and features nine obstacles along a 14km course that runs through the heart of the nation’s Central Business District.With brand new obstacles like Bottom Line, Tipping Point and Wheel & Deal, and upgrades on old favourites such as Balance Sheet, Leap of Faith, Network and Workload, all Urbanathletes will need to dig deep into their physical and mental reserves to conquer this race. (See Fact Sheet for full descriptions of obstacles.) Runners will also enjoy one of the most scenic Urbanathlons ever – with the race route taking them around Marina Bay and past the Gardens By The Bay.In addition, as part of the nation’s 50th birthday festivities, this year’s event will be graced by a contingent of runners who have contributed to building Singapore these past five decades, including Mr Teo Ser Luck (Minister of State, Ministry of Trade and Industry). Another highlight of this year’s race will be this edition’s Mystery Obstacle, which will require participants to overcome their fears and reach for the sky. Back by popular demand, this year marks the second time the mystery challenge has been introduced. Participants will have to wait until the very day of the run to find out what awaits them.On top of that, after their exertions, runners will also get to proudly show off their achievements on social media at Singapore’s first-ever post-race aerial photo booth! With the use of a high-tech drone, those at the Race Village will get memorable snaps that will showcase their achievement of surviving Singapore’s toughest urban race.
This year’s competition will also see participants receiving a race pack worth over $400, including an Adidas race T-shirt and a complimentary six-month digital subscription to Men’s Health.Ms Pang Lee Cheng, General Manager, SPH Magazines, said: “The Men’s Health Urbanathlon has become a staple on Singapore’s running calendar, and we’re thankful for the support from our fans, who have continually supported this run in growing numbers the last six years. The Urbanathlon’s well-designed concept connects sponsors to an audience passionate about healthy living, and always seeking fun and creative experiences along the way.” The Urbanathlon is jointly organised by SPH Magazines and HiVelocity, and presented by Tigerair. Adidas is the official apparel of this race, which is also supported by SportSG. The main sponsors include 100Plus, Casio Exilim, Goodyear, Kwikset, Lab Series, Nautica Watches, Polar, True Fitness and Urban Homme. The partners are AXA, Jermyn Street and Swiss Oats.Media Invitation
Your journalist and photographer/camera crew are invited to cover the Men's Health Urbanathlon 2015: Date: Sunday, 1 March 2015Time: 7.00amVenue: Kallang Practice TrackPlease contact Adrian Cheong at firstname.lastname@example.org or 6319 2261 before 27 February, 12 noon to confirm your attendance.Attachment: Fact SheetISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
For more information, please contact:Mr Adrian CheongManager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 2261HP: 9798 6097
E-mail: email@example.comAbout SPH MagazinesA leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
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