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Shop For Your School is back


Singapore, 23 February 2015 – The Shop For Your School campaign presented by Singapore Press Holdings Foundation (SPH Foundation) is back for its second year. Organised by Little Red Dot, a student publication by The Straits Times for primary schools, the campaign rewards the top three student-led proposals on how to make a difference to their school, peers or community.

Targeted at primary school students, the top three schools with winning ideas will be awarded $5,000, $3,000 and $2,000 cash prizes respectively, to turn their proposals into reality.

To participate, primary school students are required to come up with a plan on how to improve their school or community, and create a wish list of how the prize money will be spent. This year, the campaign’s theme is “Every neighbour matters: Lending a helping hand to your neighbour in need”. Entry forms for the competition will be available in the Little Red Dot fromFebruary 24 to March 24. Schools can submit multiple entries either by post or by email. All entries are to reach the Editor of Little Red Dot before March 27.

Last year, Innova Primary School won the inaugural Shop For Your School campaign with its proposed partnership with Fei Yue Family Centre, to help low-income and single-parent families in its neighbourhood. Temasek Primary School, runner-up for the campaign, proposed to build an eco-friendly school garden where produce grown will be given to senior citizens’ homes and the school canteen’s stall owners. Third-place winner, Pathlight School won based on their proposal to improve the quality of student life with better learning resources such as books and bookshelves.

The Shop For Your School campaign supports the Ministry of Education’s Character and Citizenship Education syllabus, which aims to educate primary school students to be responsible to family and community, and to understand their roles in shaping the future of Singapore.

Ms Ginney Lim, General Manager of SPH Foundation, said: "We are heartened that Shop For Your School has received great support from schools and students. The campaign has proven to be an effective platform in engaging and educating the young to give back to their community, objectives which SPH Foundation focuses on.”

Ms Serene Goh, Editor of Little Red Dot and IN, said: “Our readers come up with the most innovative ways to improve our community. They have no hang ups about what can't be done, and are never afraid to ask, 'what if we did something differently?' This year we are looking for ideas with the most heart, that help those with the most pressing needs, and creative ways to solve problems. I can't wait to see what they come up with!”



Issued by Singapore Press Holdings Foundation Ltd Co.
Registration No. 200300910M

For more information, please contact:

Chin Soo Fang (Ms)
Deputy General Manager
SPH Foundation
DID: 6319 1216

Chua Pei Ling (Ms)
Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: 6319 1895 

About the Singapore Press Holdings Foundation
The Singapore Press Holdings Foundation, a registered charity and an Institution of Public Character, was first set up as the Press Foundation of Singapore in January 2003 to help build a lifelong learning community that embraces language enrichment, creativity, diversity, healthy living and sports. The seed contribution of $20 million to the Foundation came from media group Singapore Press Holdings Ltd. It was renamed Singapore Press Holdings Foundation in May 2005. 

For more information, please visit the Foundation’s website at 

About Little Red Dot
Little Red Dot is a weekly publication that reaches primary schools and engages pupils in the areas of local and global current affairs, values, life and physical sciences as well as English language learning. 
It also focuses on values education through cartoon characters designed to teach pupils about traits such as honesty, graciousness and bravery through daily news events. 

The Straits Times further engages subscribing schools through events catered for young readers, including art competitions, learning journeys and reading programmes. 

The multi-award winning team behind Little Red Dot, and its sister publication IN, for secondary schools, also work on big national projects such as the National Spelling Championship, the National Current Affairs Quiz and the National Youth Media Competition.

About The Straits Times
The Straits Times is the English-language flagship daily of Singapore Press Holdings and the most-read newspaper in Singapore. It was launched on July 15, 1845, and provides comprehensive coverage of local, regional and international news. It has 20 bureaus in major cities worldwide, with its correspondents providing a Singapore perspective on what is happening around the world. Complementing the main title are weekly lifestyle supplements Digital Life, Urban and Mind Your Body, as well as IN and Little Red Dot for students. 

The Straits Times is also on digital platforms with its website at It also has ioS and Android apps, and a menu of e-books housed in a separate Straits Times Star app.

The Straits Times has won multiple international awards, including from the Society of Publishers in Asia, the World Association of Newspapers and News Publishers, the Pacific Area Newspaper Publishers' Association (Panpa) and Society of News Design. It was named Singapore Newspaper of the Year 2014 and 2013 by Marketing magazine and voted Singapore’s favourite newspaper 2013 by Superbrands.

Its website won gold in “Best In Online Media” at the 2012 Wan-Ifra Asian Digital Media Awards. Its Communities microsites platform was named 2014 Digital Innovation of the Year award by Panpa, and got Gold in the Best in Social Media category at the 2013 Wan-Ifra Asian Digital Media Awards.