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Lianhe Zaobao launches 6 informative WeChat Channels

Singapore, 11 February 2015 --- Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH), launches 6 informative WeChat channels today to provide readers with breaking news and lifestyle information.

The WeChat channels will provide social media users with a brand new platform to access Lianhe Zaobao's editorial content. WeChat is a mobile text and voice messaging communication service developed by Tencent in China

The 6 channels are: "ZBOLife"(狮城一站式), "ZBOTravel"(玩转新加坡), "ZBOEducation"(优学新加坡), "ZBOFood"(狮城美食美刻), "ZBOFun"(狮城娱乐汇) and "ZBOFinance"(财智新加坡).

Each of the 6 channels will broadcast a message to readers every day, alerting them to access 4 to 8 news articles with photos in each message. 

These 6 channels are different from Lianhe Zaobao's current official WeChat channel "Zaobao Online(联合早报网)". The new channels offer more lifestyle content, adopting a lively and casual tone which make mobile news easier and more fun to read.

"ZBOLife" covers macro issues such as property policies, updates on transportation, as well as micro topics like daily life hacks and routines. It is a one-stop platform for answers to everyday life questions.

"ZBOTravel" focuses on travel content, such as Singapore's top attractions, local culture and customs, overseas travel guides and information.

"ZBOEducation" provides readers with information about Singapore's education industry, introduction to schools, career prospects of academic courses and employment trends. It also offers overseas readers with a useful guide on studying in Singapore.

"ZBOFood" is a must-visit channel for gourmets and foodies. Apart from information about local and foreign food cultures from Chinese, Western to Japanese cuisines,  it also carries food reviews of restaurants and eateries. The food connoisseur will find this channel useful as it also acts as a food map to Singapore's best delicacies.

"ZBOFun" reports the latest development about Singapore, Taiwan, Hong Kong and China's entertainment industries. It also has other lifestyle content such as horoscope predictions, tarot readings, Feng Shui analysis and jokes.

"ZBOFinance" is a channel for the working professional, offering news and information on investment, financial planning and economy trends, as well as science and technology related articles.

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: "WeChat is getting more popular and has garnered a following in Singapore. Through the setting up of these 6 WeChat channels which tap on Lianhe Zaobao's established news resources, we hope to provide readers with more relevant and categorised lifestyle information. At the same time, these useful information can also be shared conveniently on the various social media platforms."

How to subscribe to Lianhe Zaobao's WeChat Channels:
1. Download the "WeChat" application on your smartphone. 
2. Open "WeChat" application
3. Within the application, search for the channel that you would like to subscribe to. (For eg. "zbolife", "zbotravel" or "zboeducation" etc). Press "Follow" to get free information daily. 
4. Alternatively, you may also scan the QR codes below for each channel that you would like to follow. Open the "WeChat" application and scan the codes directly. Press "Follow" to get free information daily.

Please see attached QR codes for the 6 WeChat channels and media release in Chinese. 

 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
 

For more information, please contact:

Xue Zhibai 薛之白
Content Producer

www.zaobao.com 
Lianhe Zaobao 《联合早报》
Singapore Press Holdings Ltd 
Tel: 6319 1570 
Email: 
xuezb@sph.com.sg 

 

Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1028
Email: mahys@sph.com.sg 

 

About Lianhe Zaobao
Lianhe Zaobao, the Chinese flagship newspaper published by Singapore Press Holdings, is the largest-circulating Chinese newspaper in Singapore. Widely recognised in Southeast Asia for its superior quality as a responsible, objective, fair and credible newspaper, it also enjoys a good reputation and considerable influence in the global Chinese communities. It's 200-strong editorial team, including correspondents based in major cities such as Beijing, Shanghai, Guangzhou, Chongqing, Hong Kong, Taipei and Tokyo, keeps Singaporeans informed of major developments in the region. Zaobao.com, the online edition of Zaobao, has grown rapidly in popularity since its launch in 1995. It now draws over 4 million daily pageviews and attracts a monthly readership of 10 million. 


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

Besides publishing newspapers, magazines and books in both print and digital editions, SPH owns award-winning websites and online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores.
SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

For more information, please visit www.sph.com.sg