Singapore, 6 February 2015 – "See The Big Picture", a campaign organised by Singapore Press Holdings (SPH) in celebration of its 30th anniversary in 2014, has won three gold awards and one silver award at the Mob-Ex Awards 2015. The brand campaign featuring autistic savant Stephen Wiltshire, who drew Singapore's skyline from memory, clinched gold awards for Best Brand Awareness Campaign, Best Original Content and Best Use Of Mobile For An Event, and a silver award for Best Integration of Mobile.
In addition, SPH's financial daily The Business Times also won a silver award in the Most Improved Mobile Activation/App category at the Mob-Ex Awards for its relaunch campaign in 2014.
SPH was the biggest winner for a single campaign with three golds and one silver; and, including the award by The Business Times, was one of the biggest overall winners of the evening.
The Mob-Ex Awards, which recognises companies and brands for excellence in mobile marketing, were given out on 5 February at a dinner ceremony held at the Mandarin Orchard Hotel. The third edition of the awards saw more than 340 entries received from around Southeast Asia, with 145 finalists short-listed in the 29 contested categories.
Mr Alan Chan, Chief Executive Officer of SPH, said: "As Singapore's leading media company, SPH always strives to be at the forefront of the latest media trends and offers the best advertising solutions. The three gold awards and one silver award for our See the Big Picture campaign is a testimony of the wide marketing reach of all our media platforms. The silver award won by The Business Times is a demonstration of our commitment to continually enhance our media products to serve everyone better."
The “See the Big Picture” campaign was one of the key events organised by SPH and Germs Digital to celebrate SPH's 30th anniversary. The live drawing by Stephen Wiltshire at Paragon attracted over 150,000 visitors in five days in July last year. SPH also invited special needs and underprivileged children to meet and interact with Mr Wiltshire. The 4m X 1m Singapore panorama was presented to President Tony Tan Keng Yam last September, as SPH's gift to the nation for Singapore's 50th birthday. It is now on display at URA’s Singapore City Gallery.
As part of its active corporate citizenry, SPH has given merchandising rights of the artwork to Pathlight School. Pathlight, the first autism-focused school in Singapore that offers a unique blend of mainstream academic curriculum and life readiness skills, has produced exclusive prints and unique merchandise adapted from the artwork. All net proceeds of the sales will go to Autism Resource Centre, in aid of people with autism. For enquiries, please email: firstname.lastname@example.org .
Prior to the Mob-Ex Awards, "See The Big Picture" also won three silver awards at the Marketing Excellence Awards 2014 for Best Consumer Event, Best Exhibition Event and Best Multi-Channel Campaign, and picked up a bronze award at the Creative Circle Awards (Entertainment & Branded Content – Live Experience). It also garnered a gold award at the W³ Awards 2014 for Best Web Video - Documentary by SPH Razor.
Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E
For more information, please contact:
Ms Chin Soo Fang
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1216
Mr Adrian Cheong
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 2261
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and My Paper (English section). It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.
The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM 100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.
SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.com, herworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Online Classified and New Media
SPH's online classified and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds), sgCarmart and Streetsine; Asiaone, Stomp, omy.com and SPH Razor.
SPH's regional joint venture online classified business, 701Search, has a number of leading online classified sites in the region.
Events and Out-of-Home Advertising
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. SPH Buzz is a modern retail convenience chain with a network of stores around the island.
In addition, SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.
SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.
The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit www.sph.com.sg.