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Straits Times Press launches Small Change (Book 2) – Turning Cents Into Dollars

Singapore, 19 January 2015 – Straits Times Press (STP), the book publishing arm of Singapore Press Holdings Limited (SPH), will launch Small Change (Book 2) – Turning Cents Into Dollars on 22 January 2015. This is the second book written by Goh Eng Yeow, author of the bestselling book Small Change – Investment Made Simple, who demystifies investing and makes it interesting to the layperson.

The 137-page book gives a deep understanding of the market and corporate governance issues. The author provides simple, honest advice on making investments in a challenging environment where prudence, discipline and common sense are needed.

Magnus Böcker, CEO of the Singapore Exchange, said: "Eng Yeow has an unusual knack for offering simple solutions that get to the core of a difficult financial issue while cutting out distractions which could cloud judgment."

Small Change (Book 2) – Turning Cents Into Dollars consists of five parts:
1: Beliefs – a strong personal philosophy
2: Advice – what to do when you encounter roadblocks in investments
3: Strategy – learning from the trading insiders
4: Definitions – new financial products, their attraction and potential pitfalls
5: Planning – making our golden years a top priority

The author Goh Eng Yeow, who is also The Straits Times’ senior markets correspondent, has kept an eagle eye on the financial markets as a markets writer for much of his working career spanning almost three decades. In 2014, he compiled some of his columns into the book Small Change: Investment Made Simple which made it to The Sunday Times Life’s non-fiction bestsellers list for 18 weeks. He was named the Best Financial Journalist of the Year in 2006 by the Securities Investors Association of Singapore (Sias), receiving the Sias Outstanding Award in 2013, and again in 2014. He has also spent some years as a stock market dealer with Morgan Grenfell Asia Securities, been an executive director in a public-listed company, and has helmed the "Market Talk" column for US wires agency Dow Jones Newswires.

Small Change (Book 2) – Turning Cents Into Dollars retails at S$15.00 (GST inclusive) and is available at all leading bookstores and on STP online bookstore from 22 Jan.

Media Invitation
You and your photographer/camera crew are invited to the "Basics of Investing" seminar and book launch of "Small Change (Book 2) – Turning Cents Into Dollars", organised by SGX Academy and Straits Times Press.

Date: 22 January 2015, Thursday
Time: 9.00am - 1.00pm
Venue: SGX Auditorium, Level 2, SGX Centre 1, 2 Shenton Way, Singapore 068804

9.00am Registration
9.30am Welcome by SGX Academy and "Basics of Investing" Seminar by Th’ng Beng Hooi
10.30am Market Outlook for 2015 and book launch of "Small Change (Book 2) – Turning Cents Into Dollars" by Goh Eng Yeow
11.00am Q & A and book autograph session
12.00pm Lunch

Please confirm your attendance with Vanni Cheong of Corporate Communications & CSR by 21 Jan.


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1553

About Straits Times Press (STP)

Straits Times Press is a publishing house with more than 100 years of combined international publishing experience as a team. The team has won international and regional prizes for excellence in editorial, design and publishing.

Straits Times Press publishes History, Biographies/Memoirs, Politics, Culture, Food and Lifestyle books. It is a wholly owned subsidiary of Singapore Press Holdings Ltd.

For more information, please visit

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and My Paper (English section). It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH also owns award-winning websites AsiaOne, STOMP, and SPH Razor.

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like, and in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

SPH Buzz, a modern retail convenience chain with a network of stores around the island, makes SPH’s newspapers and magazines easily available to readers alongside other daily necessities.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

Online Classified
SPH's online marketplaces are STJobs, STProperty, STClassifieds, STCars and sgCarmart as well as Singapore Real Estate Exchange (SRX) under partially-owned subsidiary, Streetsine.

SPH's regional joint venture online classified business, 701Search, has a number of leading online classified sites in the region.

Events and Out-of-Home Advertising
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.

In addition, SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.
SPH also invested in various new media businesses such as restaurant reservation site Chope and digital newsstand Magzter.

For more information, please visit