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Sing50 Fund set up to preserve and promote Singapore's music heritage

SINGAPORE, 16 January 2015 - A new fund to preserve and promote Singapore's music heritage will be launched this weekend, as part of Singapore's Golden Jubilee celebrations.

The Sing50 Fund, which originates from the Sing50 mega concert beingorganised by The Straits Times and The Business Times, will be launched by Ms Sim Ann, Minister of State (Ministry of Education and Ministry of Communications and Information), at the Peter Pan – The Never Ending Story theatrical production in Resorts World Theatre on Saturday, Jan 17.

The Fund, chaired by Mr Edmund Cheng, Deputy Chairman of Wing Tai Holdings Ltd, starts off with an initial sum of $300,000.

Sing50 Fund aims to introduce Singapore music to all children and the Singapore community, and cultivate an appreciation and love of Singapore music, so these songs can become everyday favourites and continue through the generations.

For a start, the Fund will be used to buy 50 Steinway-designed Lang Lang pianos, which primary and secondary schools in Singapore can apply for to support music training for their students and choir group practices. It will also be used to hold Singapore song contests and concerts to showcase local vocalists and choral groups.

These programmes will help sustain the Sing50 concert's effort to celebrate 50 years of Singapore music. The inter-generational concert, to be held on August 7 at the National Stadium, will feature iconic and popular Singapore songs and music to be performed by homegrown international and local talents. It will also present a piano spectacular with pianists playing on 50 Steinway-designed Lang Lang pianos. The concert will also involve a wide section of the community including 50 to 100 rappers, 40 musicians to play alongside the Metropolitan Festival Orchestra and a 1,000-strong choir.

Commenting on the Fund, Minister for Education Heng Swee Keat said: "I thank The Straits Times and The Business Times for celebrating SG50 through this gift of music to our young. I hope the Sing50 Fund will inspire many to pursue their dreams of making music and celebrating our home."

Added Ms Sim Ann: "The Sing50 Fund is another avenue for our schools to tap and build on their efforts in nurturing our young talents. I am heartened by the support and I hope more will come forward to support the cause of building the next generation of our local music talent."

Mr Cheng said: "As we celebrate our nation’s 50th year of independence, let us reflect on our aspirations and the living heritage that will bring Singaporeans together and identify us as one people. Across music genres, cultures and communities, we have a treasure trove of well-loved and popular musical delights that have been created by Singaporeans in the last five decades. That we continue our love of Singapore music and cultivate an appreciation of a Singapore voice among our next generation would be a meaningful and worthwhile endeavour."

Mr Jeremiah Choy, Show Director of the Sing50 concert, added: "Through the research and development of the concert programme, we are able to curate a valuable collection of Singapore music that articulates our national identity and celebrates our nation's diversity. This gives us the opportunity to continue promoting and preserving Singapore music and the stories behind them. The Sing50 Fund will support this endeavor."

The Sing50 Fund also encourages corporations to give back to the community by supporting its cause. Resorts World Sentosa is one of the first fund supporters.

Said Mrs Seah-Khoo Ee Boon, Senior Vice President, Human Resources and Communications of Resorts World Sentosa: "As supporting presenter of the Sing50 concert, we are honoured to support the launch of the Sing50 Fund at the Peter Pan – The Never Ending Story charity gala at Resorts World Theatre. Over 1,000 deserving students from over 80 primary and secondary schools are invited to enjoy the show at this launch. We hope that our young will be inspired to embark on and pursue their dreams after seeing their favourite characters come alive at Resorts World Sentosa."

Several corporate organisations have come forward to sponsor the Steinway-designed Lang Lang Pianos for schools to adopt by donating to the Sing50 Fund.

Mr Cheng noted: "The Steinway-designed Lang Lang Piano would enable and enhance our students’ learning and practice on an artistically high level instrument to deliver superior performance. We hope to inspire students to pick up the learning of Singapore songs, through enjoyment of locally created scores and lyrics, to ultimately appreciate and embrace our treasured music heritage and our identity. We are grateful to sponsors who generously support the Sing50 Fund and encourage Singaporeans to step forth and get involved."

The Sing50 Fund is managed by arts and cultural organisation The RICE Company. A Board of Trustee will be formed to oversee the governance of the Sing50 Fund.

Media Invitation

Your reporter and camera crew are invited to cover the launch of the Sing50 Fund at:

Place: Resorts World Theatre
Date: Sat, Jan 17
Time: 7.30 pm to 8 pm

Kindly RSVP by Friday, 16 January 2015 @ 4 pm with Yasminbee Sheikh at 9880 0104 or Email:

Programme for the Sing50 Fund Launch on Jan 17

7.30pm : Guests to be seated in the Theatre
7.40pm : Arrival of Guest of Honour
Ms Sim Ann, Minister of State (Ministry of Education & Ministry of Communications and Information)
7.45pm : Speech by Mr Edmund Cheng, Chairman of Sing50 Fund
7.50pm : Speech by GOH, Ms Sim Ann
7.55pm : Presentation of cheque and group photo-taking
8.00pm : Start of Peter Pan musical

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Irene Ngoo (Ms)
Vice President, Editorial Projects Unit
English/Malay/Tamil Media group
Singapore Press Holdings Ltd
DID: 6319 1066
HP: 9683 0737

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1226

Yasminbee Sheikh (Ms)
Integrated Communications
The RICE Company Limited
HP: 9880 0104

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The Business Times, a member of the Singapore Press Holdings group, is South-east Asia's leading financial daily. BT brings to its readers daily corporate, financial, economic and political news, analysis and commentary on print and digital platforms. It provides readers with in-depth coverage of Singapore and Asian business and economic developments, as well as global trends that impact Singapore business. BT's lifestyle journalists bring busy executives the latest in recreation, entertainment, the arts, design, food and shopping.

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About the Sing50 Fund

The Sing50 Fund is initiated to preserve and celebrate Singapore music heritage by fostering knowledge of and affection for Singapore music in our children and the community. The Fund provides music resources such as pianos and vocal trainers to support the singing of Singapore songs, and organises Singapore song competitions and concerts to promote and popularise these songs.

The Fund is supported by The Straits Times and The Business Times, and is managed by The RICE Company Limited.

The Sing50 Fund originates from the Sing50 mega concert in celebration of Singapore's Golden Jubilee in 2015. The concert features performances of iconic and popular songs across genres, cultures and communities to mark 50 years of Singapore music.

About Sing50 concert
Sing50 is a celebration concert of 50 years of Singapore Music co-organised by The Straits Times and The Business Times of Singapore Press Holdings Limited. The two-hour long concert will be staged at the new National Stadium, Singapore Sports Hub on 7th August 2015, two days ahead of Singapore's 50th National Day. The mega concert will feature iconic popular songs, composers, performers and stories that mark the milestones of music in Singapore for the past 50 years. The concert will also showcase both established and new talents from an almost all-Singapore cast in the local and international music scene. This inter-generational music concert is a birthday gift to nation's golden jubilee SG50 celebrations.

About The Rice Company Limited

The RICE Company Limited is a non-profit organisation that harvests the potential of the arts and culture for the development of human lives and connecting communities. locally and around the world. The RICE Company Limited was incorporated on March 2014 and is a registered charity with an IPC.