Singapore, 26 November 2014 – The latest Nielsen radio survey results released today saw Kiss92 emerging as the ever growing favourite English language radio station with Singaporeans based on share of listeners. The two-year-old radio station, managed by SPH Radio, took the honours of being Singapore's No. 1 English music station based on percentage share of listenership. Its cumulative listenership saw a huge leap of 50,000 to 624,000, very narrowly missing the pole position.The Nielsen Radio Diary Survey results saw all SPH Radio stations making it into the Top 10 positions, with UFM 100.3 moving up one notch to 8th position with listenership increasing by 45,000 to 365,000. Listenership on HOTFM 91.3, the other English radio station managed by SPH Radio, remains flat.
Mr Sim Hong Huat, General Manager of SPH Radio, said: “This is wonderful results for SPH Radio and we are ever thankful to our fans and partners for believing in us. The team has been working hard at making our radio stations a big hit and delivering what our fans want and the results clearly show it. As 2015 approaches, the team will be relentlessly working on new ideas that will re-energise the Singapore Radio landscape and giving our fans more of what they love.”Commenting on the results for Kiss92, Mr Jamie Meldrum, Senior Program Director for Kiss92 and Hot FM91.3, SPH Radio, said: “To grow a new station in two years is no easy feat. The team is overjoyed and are all hyped up to continue this extraordinary growth momentum.”
Ms Carine Ang, Program Director for UFM100.3, SPH Radio, said: “This is one of the best results that we’ve seen in recent times. The team is encouraged by the upward trend of our listenership and will continue to give our fans the music that they love.”
Since Kiss92’s launch two years ago, the station has been shaking up the Singapore Radio scene. Between September to November this year, Kiss92 gave fans the chance to win $9,200 in Kiss92’s Celebrity Soundcheck. Two lucky fans walked away with $9,200 each for guessing the celebrities featured in an audio snippet made up of five celebrity voices. Earlier this year, the station embarked on a Bucket List campaign and got fans thinking about their dream experiences. The station fulfilled more than 10 fan experiences, including a diving adventure in the Great Barrier Reef, an Australian adventure roadtrip and a trip to the European countryside. This campaign aimed at empowering Kiss92 fans to take that first step to pursue the experiences they dreamed of.
HOT FM91.3, the English station targeting the under 30s, rolled out the biggest concert giveaway in Singapore. Ten pairs of fans got to fly around the world to catch their favourite artiste perform LIVE in HOTFM’s 10 for 10. In March 2014, the station went on a hunt for Singapore’s Hottest BFF (Best Friends Forever). Three shortlisted pairs of contestants played for the grand prize worth more than $30,000, including $10,000 cash and a Contiki European adventure. The UFM100.3 team was also out and about broadcasting LIVE from malls and events to be where their fans are. Earlier this year, UFM100.3 rolled out its U1000 countdown campaign to determine the best 1000 songs of all times as nominated and voted by the fans. With more than half a million song votes, the countdown campaign proved to be a success - more than 800 fans gathered at the U1000 sing-a-long concert to cap off the countdown and it provided the radio station with insights on the songs that fans want. Attached images:Kiss92 and UFM100.3 DJs
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DID: 6319 1895Email: email@example.comAbout SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates three radio stations, HOT FM91.3, UFM 100.3 and Kiss92.
HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 30. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. The station engages with its fans through on-ground events such as its signature “Must Drink Friday” with free flow of drinks and interaction with their favourite DJs and in schools with HOT Attacks.
The HOT FM91.3 line-up includes The Shan & Cheryl Show in the mornings from 6am to 10pm. Charmaine Yee from 10am to 2pm, JJ at 2pm to 4pm followed by The Best Show Ever with Josh from 4pm to 7.30pm. Jill rounds up the day with the HOT 30 Countdown, which is the daily fan rated chart show.
Singapore's fastest growing station, Kiss92, launched on 3 September 2012 targets women and families. It provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining.
Kiss92 brings on experts to share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It also covers Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines,
Maddy, Jason and Arnold in the morning start the day from 6am to 10pm followed by Claressa Monteiro jazzing up the afternoon from 10am to 2pm. Desiree Lai from 2pm to 4pm and John Klass taking fans home helming the 4pm to 8pm show.
UFM100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment.
The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning followed by DJ Anna from 10am to 1pm. Yuling takes over from 1pm to 4pm and makes way for Jingyun and Liangquan from 4pm to 8pm. Xinying rounds up the day from 8pm to 12am.
The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities.
About Singapore Press Holdings LtdIncorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 2.8 million individuals or 69 per cent of people above 15 years old, read one of SPH's news publications. Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and SPH Razor. SPH has also ventured into book publishing, broadcasting, events, out-of-home advertising and properties. For more information, please visitwww.sph.com.sg.