Singapore, 18 November 2014 – Straitstimes.com, the online site of The Straits Times, Singapore Press Holdings’ flagship English-language newspaper, won a bronze award at the Asian Digital Media Awards. The awards ceremony was held this afternoon at the Orchard Parade Hotel, Singapore.
Its bronze award for the “Best Mobile Service” category was for its two newsletters which carried stories on the aftermath of the Malaysia Airlines MH17 flight which was shot down over Ukraine in July 2014.
The two newsletters helped readers make sense of the various news stories by distilling, curating and packaging information for them. The newsletters were targeted at readers seeking news on their mobile devices. They were optimised to work on all mobile devices and operating systems with an easy-to-use presentation for easy mobile surfing.
Each newsletter featured six to eight articles which addressed the critical issues so that readers would not be overloaded with information. Each article had a picture, headline and a one-line synopsis that summarised the story.
Positioned as a one-stop platform for readers looking for quick, comprehensive coverage of the MH17 incident, the first newsletter was sent just one day (18 July) after the crash, giving readers a timely update of what had happened. This was followed by the second newsletter which was delivered three days later on 21 July to help readers stay abreast of the latest developments.
Both newsletters showcased exclusive content such as in-depth analysis pieces written by journalists from The Straits Times.
Existing subscribers to The Straits Times and non-subscribers could sign up for the service at no extra cost, simply by providing their name and valid email address. Both editions of the newsletters reached a subscriber base of more than 95,000 users, with an open-rate reaching 29 per cent.
Mr Eugene Leow, Deputy Straits Times Digital Editor said : “We are very pleased to have won this bronze award. The newsletters were a valued-added service for readers, both subscribers and non-subscribers. Rather than making readers search for news, we delivered it to them in a clean and simple format for easy mobile surfing. Judging from the response, this service has given us the opportunity to further strengthen our relationship with existing subscribers and promote awareness of our rich content to non-subscribers.”
The Asian Digital Media Awards recognise media companies and publishers that have adopted digital media as part of their total product offering to meet major changes in how people consume news and information today.
It is organised by WAN-IFRA, the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Yeo Siew Chi (Mr)
Corporate Communications & CSR
Singapore Press Holdings Ltd
About The Straits Times
The Straits Times is the English-language flagship daily of Singapore Press Holdings and the most-read newspaper in Singapore. It was launched on July 15, 1845, and provides comprehensive coverage of local, regional and international news. It has 20 bureaus in major cities worldwide, with its correspondents providing a Singapore perspective on what is happening around the world. Complementing the main title are weekly lifestyle supplements Digital Life, Urban and Mind Your Body, as well as IN and Little Red Dot for students.
The Straits Times is also on digital platforms with its website at www.straitstimes.com. It also has ioS and Android apps, and a menu of e-books housed in a separate Straits Times Star app.
The Straits Times has won multiple international awards, including from the Society of Publishers in Asia, the World Association of Newspapers and News Publishers, the Pacific Area Newspaper Publishers' Association (Panpa) and Society of News Design. It was named Singapore Newspaper of the Year 2014 and 2013 by Marketing magazine and voted Singapore’s favourite newspaper 2013 by Superbrands
Its website www.straitstimes.com won gold in “Best In Online Media” at the 2012 Wan-Ifra Asian Digital Media Awards. Its Communities microsites platform was named 2014 Digital Innovation of the Year award by Panpa, and got Gold in the Best in Social Media category at the 2013 Wan-Ifra Asian Digital Media Awards.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 2.8 million individuals or 69 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and SPH Razor. Besides print, SPH newspapers are also available on online, smartphone and tablet platforms.
In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte Ltd, which is a wholly-owned subsidiary of Singapore Press Holdings Limited.
The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore: