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Simply Her magazine awards top three teams in birthday baking challenge

Singapore, 11 November 2014 – Simply Her, the solutions-driven lifestyle magazine of SPH Magazines Pte Ltd, awarded three teams that emerged winners in its birthday baking challenge on Nov 8 at Suntec Singapore Convention & Exhibition Centre. 

Eight pairs of amateur bakers had less than two hours to bake a cake to mark the magazine’s 10
th birthday by using a Philips Avance XL Airfryer HD 9240/30. More than $6,000 worth of exciting cash and prizes were at stake.

The cakes were judged on taste (25 per cent), design and presentation (25 per cent), variety of ingredients (15 per cent), work organisation (10 per cent), hygiene (10 per cent), teamwork (10 per cent) and timing (5 per cent).

First-prize winners were Ida Betryl Cecil, 37, and Sunitha De Silva-Cant, 44, who baked a Chocolate Cake with Chocolate Buttercream Frosting. The cake was decorated with delicate fondant daisies and fondant letters that spelt “Happy Birthday Simply Her”.

Ida, a senior manager, and Sunitha, a head of development, took home $1,000 cash plus a Rest and Relax Package from Grand Copthorne Waterfront Hotel (2D/1N stay in Waterfront or Executive Suite, Club Lounge access, river-taxi ride for two to the Marina Bayfront and $50 dining voucher) with a weekend buffet dinner for two at Cafe Brio’s, worth $1,005. The two winners, who were former colleagues, also received a Philips Avance XL Airfryer HD9240/30 worth $539.

Chef Steven Ong, Assistant Director, Culinary Studies (Pastry & Baking) at SHATEC (The International Hotel & Tourism School – Singapore), said: “They scored highest overall, based on the criteria. I thought they were very professional. In fact, towards the end, they probably sensed that they were going to win.”

Ida from the winning team, said: “We can’t believe we won but we worked hard for it.” She and Sunitha practised baking with an Airfryer only once before the competition – and they had to borrow the Airfryer from Sunitha’s mother. The baking enthusiasts said they picked a chocolate cake because they felt it would be something that Simply Her  readers would enjoy.

Second prize went to Audrey Loke, 34, and Elaine Chan, 29, who made a Green Tea Sake-Misu Cake. They took home $500 cash and a Rest and Relax package from Grand Copthorne Waterfront Hotel with a weekend buffet lunch at Cafe Brio’s for two, worth $958. The bank managers who are former colleagues also received a Philips Digital Airfryer HD9230/50 worth $459.

Third prize went to Wendy Ang, 58, and her niece Carina Ang, 18, who made a carrot cake that they called Karton Rose Te Amo. They took home $300 cash, plus a Rest and Relax Package from Grand Copthorne Waterfront Hotel with a dining voucher from Pontini, worth $945. Audrey, a manager, and Carina, a student, also received a Philips Digital Airfryer HD9230/50 worth $459.

Apart from Chef Steven, the panel of judges included Maureen Ow, Food and Travel Blogger of www.misstamchiak.com, representing Philips, and Lim Tsiao Hui, Consumer and Lifestyle Editor of Simply Her.

Simply Her had shortlisted the contestants from close to 40 entries, based on their proposed recipes and photos of the cake they planned to bake. 

During the event, one of the judges Ms Ow demonstrated how to make an apple crumble muffin, also using a Philips Airfryer, in just 20 minutes. Following her demonstration, SHATEC students showed how to make a 
croquembouche, a French dessert consisting of choux pastry balls stacked into a tall cone and cemented with threads of caramel. 

Those in the audience had a chance to win a Philips Viva Collection Mixer worth $79 and a RECIPES by SHATEC dining voucher worth $50 by participating in a photo contest. They had to snap a photo of their favourite cake among the eight entries, and upload it on their Facebook or Instagram with the hashtag #simplyherbirthdaybakingchallenge on Saturday. The winners of the photo contest were announced on 
Simply Her’s Facebook page on Nov 10, at 6pm.

The event was held in collaboration with the School of Life exhibition from Nov 7-9 at Suntec Singapore Convention & Exhibition Centre, Halls 401-402.

 First prize winners Sunitha De Silva-Cant and Ida Betryl Cecil with their Chocolate Cake with Chocolate Buttercream Frosting.

ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M

For more information, please contact:
Ms Sharon Theng 
Senior Executive, Marketing 
Simply Her
SPH Magazines Pte Ltd
DID: 6319-3059
E-mail: 
tsharon@sph.com.sg

Chua Pei Ling
Executive
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1895

E-mail: plchua@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as 
herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.


Visit www.sphmagazines.com.sg for more information.