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Lianhe Zaobao launches new online TV news programme ZB Keywords

Singapore, 31 October 2014 - Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH), will be launching its latest offering, ZB Keywords(http://www.zaobao.com.sg/media/video/singapore/zbkeywords), an online TV news programme which provides viewers with the key content of the day's top stories in just three minutes. 

Helmed by renowned radio personality Wong Woon Hong of UFM100.3, the Mandarin entertainment station of SPH Radio, the brand new show beginning 3 November, features journalists from Lianhe Zaobao summing up headline news of the day in two to three keywords in Chinese, allowing viewers to understand the gist of the stories easily in the shortest time possible.

ZB Keywords will be uploaded at 3pm daily on weekdays, except public holidays.

Mr Goh Sin Teck, Editor of Lianhe Zaobao, SPH, said: “ZB Keywords is an extension of the service that we offer to our readers. Apart from print, we hope to present news in an online TV news programme format that could engage readers in a livelier way, while adding more breadth and depth to news stories. The new initiative will also provide a good training ground for our journalists, from various sections of the newspaper, to hone their storytelling skills.”

ZB Keywords is the first of a series of news programmes that Lianhe Zaobao will be rolling out on its all-new online TV platform in future. 

Mr Chua Chim Kang, Managing Editor of Chinese Newspapers Division and Executive Producer of ZB Online TV, SPH, said: “Viewers can quickly grasp the main points of the day's headline stories on this programme. They will browse through Lianhe Zaobao if they would like to deepen their understanding of the news. Moving forward, we hope to interact even more with our readers through our news programmes.” 

Presented by Thye Shan Medical Hall, a local traditional Chinese medicine provider which celebrates 60 years of providing good health and well-being to Singaporeans next year, ZB Keywords aims to reach out to younger readers. 

Mr Chan Kim Ying, Managing Director of Thye Shan Medical Hall, said: “While Thye Shan is a time-honoured brand, we continue to reinvent ourselves and we hope to leverage on this latest programme by Lianhe Zaobao to connect with our younger customers.” 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:


Ms Quek Lee Kiang
Associate News Editor
Lianhe Zaobao
Tel: 6319 2296
Email: queklk@sph.com.sg

Ms Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1553
Email: cvanni@sph.com.sg

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 2.8 million individuals or 69 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and SPH Razor. Besides print, SPH newspapers are also available on online, smartphone and tablet platforms.

Broadcasting

In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


Properties

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit 
www.sph.com.sg.