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Over 600 women had a relaxing time by the sea at the sixth edition of Shape Yoga

Singapore, October 12, 2014 – More than 600 women took part in Shape Yoga by the Sea 2014 at Casuarina Grove, East Coast Park, this morning. 

Shape Yoga by the Sea 2014 is part of a series of all-women outdoor mass yoga events organised by Shape Singapore, a magazine licensed under American Media Inc. and published by SPH Magazines Pte Ltd. 

Shape Yoga by the Sea is the sixth edition of Singapore’s first women-only mass yoga workout. This year, the 90-minute yoga session was led by instructors from Bikram Yoga Harbourfront.

After the invigorating workout, participants were treated to pampering eye massages by beauty brand Aveda – a first for the event. Refreshments, such as breakfast protein shakes by Japanese wellness brand Orbis, were given out. The women also enjoyed other fringe activities such as photo booths, lucky draws and contests. Everyone walked away with an attractive goodie bag worth more than $240. 

Li Yuling, Editor, Shape, SPH Magazines, said: “Shape celebrates its 10th anniversary this year and we are thankful to have a loyal following of fans who love reading our magazine and taking part in our events. As Singapore’s leading women’s fitness lifestyle guide, we hope to inspire our readers to be more active, whether they choose to run, dance or do yoga. Through mass workouts such as this, we provide the perfect opportunity for women to come together, exercise and most importantly, have fun.”

Diana Lee, General Manager, Fashion & Beauty, SPH Magazines, said: “Year after year, we build on our experience to make each event better than the previous. Shape believes in creating fitness platforms that are novel, unique and yet still accessible to women of different fitness levels. We have struck a good balance and maintained a high quality of events that the Shape community has come to expect and appreciate. We are grateful for the continuous support of our participants and partners, without whom this would not be possible.” 

Shape Yoga by the Sea 2014 is proudly presented by Reebok, and co-presented by Orbis Asia Pacific Headquarters, with Bikram Yoga Harbourfront and UUCare as official partners.

Past outdoor mass yoga events organised by Shape Singapore:

· 2013: Shape Yoga in the Park, Bishan-Ang Mo Kio Park; Shape Yoga by the Sea at Casuarina Grove, East Coast Park
· 2012: Shape Yoga in the City, at Dhoby Ghaut Green; Shape Yoga by the Sea at Dalbergia Green, East Coast Park
· 2011: The inaugural Shape Yoga in the City, at Scape
ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M


For more information, please contact:
Ms Caron Chan
Marketing Manager, Shape
SPH Magazines Pte Ltd
DID: 6319 5814
Email: ccaron@sph.com.sg 

Ms Vanni Cheong 
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553

Email: cvanni@sph.com.sg

About Shape Singapore

Licensed from American Media Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise and health, to invaluable tips on living life to the fullest. The leading active lifestyle guide for women in Singapore, Shape motivates, inspires and embraces the most desirable lifestyle for active women – shaping their looks and their lives. Shape also has an edition in Malaysia, which is published by an SPH Magazines’ associate company. Visit www.shape.com.sg for more information.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as 
herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.