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SPH’s “See the Big Picture” campaign bagged three silver awards at the Marketing Events Awards

Singapore, 10 October 2014 - Singapore Press Holdings’ (SPH) “See the Big Picture” campaign won the Silver Awards in the Best Consumer Event, Best Exhibition Event and Best Multi-Channel Campaign categories at the Marketing Events Awards tonight at W Hotel Sentosa.

The “See the Big Picture” campaign is part of SPH's 30th anniversary celebrations this year.  SPH commissioned British artist and autistic savant Stephen Wiltshire to sketch the panoramic cityscape of Singapore in Paragon from memory after a short helicopter ride.  The event attracted over 150,000 visitors in five days in July.

In addition to the planned advertising schedules, content was created daily during Mr Wiltshire’s stay to create media buzz and photo opportunities across multiple SPH-owned platforms. SPH also invited Dr Tony Tan Keng Yam, President of Singapore, HE Antony Phillipson, British High Commissioner, Mr Lawrence Wong, Minister of Ministry of Culture, Community and Youth, Ms Denise Phua, Mayor of Central Singapore CDC, as well as special needs and underprivileged children from Pathlight School, Little Arts Academy and Very Special Arts to the event.

On September 9, the 4m X 1m Singapore panorama was presented to President Tony Tan as SPH's gift to the nation for Singapore's 50th birthday next year.  The artwork is permanently on display at URA’s Singapore City Gallery.  Replicas of the Singapore panoramic artwork were also sold and raised $220,000 for President's Challenge 2014 to benefit 64 charity organisations.
 
As part of SPH's active corporate citizenry, SPH has given merchandising rights of Mr Wiltshire's Singapore skyline artwork to Pathlight School. Pathlight, the first autism-focused school in Singapore that offers a unique blend of mainstream academic curriculum and life readiness skills, has produced exclusive prints and unique merchandise adapted from the artwork. The products, which include postcards, lacquerware and notebooks are on sale at the school's Pathlight Mall. All net proceeds of the sales will go to Autism Resource Centre, in aid of people with autism.  For enquiries, please email: mall@pathlight.org.sg

The Marketing Events Awards, organised by Marketing Magazine, recognise and honour the very best of Asia Pacific’s event marketing, management and planning industry. It is the event for event marketers and planners, giving praise to creative excellence, strategic marketing, and operational precision.  The awards are judged by senior event marketers and planners from major advertisers across Asia, leading industry experts, and Marketing magazine’s editorial board.

SPH’s Razor TV also earlier won the Gold and Silver awards at the W³ Awards 2014. The Gold went to 'See the Big Picture' for best web video - documentary.  The W³ Awards honours creative excellence on the web, and recognises the creative and marketing professionals behind award winning sites, videos and marketing programs. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms. AIVA members include executives from organisations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby's Institute of Art, Wired, Yahoo! and many others.

The “See the Big Picture” campaign celebrates SPH’s 30 years of media achievements as a merged multi-lingual, multimedia conglomerate. SPH’s integrated media solutions today range from print, online, digital, radio, events to out-of-home media platforms.



Photo credits: The Straits Times

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:

Ms Chin Soo Fang
Head
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1216
Email: 
soofang@sph.com.sg

Ms Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1553
Email: 
cvanni@sph.com.sg

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 2.8 million individuals or 69 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and SPH Razor. Besides print, SPH newspapers are also available on online, smartphone and tablet platforms.

Broadcasting

In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


Properties

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 


For more information, please visit 
www.sph.com.sg.