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AsiaOne enters into content and sales partnership with LifestyleAsia.com

Singapore, 24 September 2014 – AsiaOne (www.asiaone.com), the premier aggregator of local, regional and international news from Singapore Press Holdings (SPH), has entered into a content and sales partnership with LifestyleAsia.com to enhance the luxury lifestyle content on AsiaOne. 

Readers of AsiaOne can now get even more news and inside stories of the exquisite high life, as the new content partnership enables them to visit LifestyleAsia.com directly via AsiaOne's landing page, giving them instant access to exclusive luxury lifestyle content in Asia, which is updated daily by LifestyleAsia’s expert city editors in Hong Kong, Singapore, Bangkok and Kuala Lumpur. Select content from LifestyleAsia.com will also be published on AsiaOne’s homepage. 

Under this partnership, SPH's strong sales force will sell advertisements on behalf of LifestyleAsia.com to SPH’s clients. LifestyleAsia.com will continue to service its own existing luxury clients.  


SPH will also bundle LifestyleAsia.com with AsiaOne.com and other SPH titles such as the digital editions of The Straits Times and The Business Times, in order to offer clients an even wider audience, not just in Singapore but also in Hong Kong, Malaysia and Thailand. 

Mr Richard Nilsson, founder and director of LifestyleAsia.com, said: "We’re excited about this partnership which will dramatically increase the reach and exposure for our rich content offerings, not just for Singapore but also the rest of Asia. This will further strengthen our first-mover advantage and subsequently our positioning as the pioneer and leader in Asia’s online luxury lifestyle publishing space."

Ms Tan Su Lin, Deputy Head, Digital Division, SPH, said: “SPH Digital Division is pleased to collaborate with LifestyleAsia.com to engage the sophisticated and high net-worth audience in the online luxury media space. LifestyleAsia.com’s pioneering position in publishing luxury lifestyle content complements AsiaOne’s rich content to satisfy readers' appetite locally, as well as in the region. With this partnership, SPH Digital Division is well-positioned to provide the ideal platform for luxury advertisers to capture the affluent online users in this exclusive space of luxury living, fashion, travel, dining and entertainment."    

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:


Ms Angelia Tay
Manager
Marketing & Communications
SPH Digital
Singapore Press Holdings Ltd
DID : 6319 1516
HP: 9682 8950
Email : angeliat@sph.com.sg

Ms Mary-Ann Soh
Lifestyle Editor
AsiaOne
Singapore Press Holdings Ltd
DID : 6319 1152
Email : maryanns@sph.com.sg

Mr Adrian Cheong
Manager
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 2261
Email: 
cheongcy@sph.com.sg

Mr Richard Nilsson 
Director
Lifestyle Marketing Pte Ltd
DID: 6410 9252
HP: 9656 7652
Email: richard@lifestyleasia.com 


About LifestyleAsia.com


LifestyleAsia.com is Asia’s leading luxury lifestyle website with daily news and features written by in-house editorial staff and expert contributors in Bangkok, Hong Kong, Kuala Lumpur and Singapore. Founded in 2006, the website has grown to become the ultimate insider guide for jetsetters across Asia, covering topics in dining, fashion, motors, watches, travel, property, art, wellness, entertainment and more. 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.

Broadcasting

In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


Properties

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited.