· A first-ever collaboration between a fashion magazine and three local designer labels
· A first-ever limited edition box set that comes with NUYOU’s September 2014 issue
· A first-ever tote bag designed just for NUYOU by a British luxury brand
Singapore, 27 August 2014 – NUYOU, Singapore’s leading Chinese fashion & beauty magazine of SPH Magazines Pte Ltd, marks its 38th anniversary with a three-month long celebration featuring a series of “firsts”. It is one thing to celebrate, but another to celebrate fabulously with many “firsts”.
Terence Lee, Editor of NUYOU, said: “We celebrate birthdays every year and the way to make every one of them memorable is to make each one fabulous. And it’s exactly what the team aimed for in our anniversary issue.”
Themed “Fabulous Ways to Celebrate”, NUYOU’s September 2014 Anniversary issue features Taiwanese celebrity Sonia Sui on a specially shot black and white cover. Its pages unveil a myriad of ways to celebrate in a chic and up-to-the-minute manner from indulging in the season’s most beautiful clothes and accessories to fine jewellery to a celebratory cocktail specially concocted by an award winning mixologist. What’s more, find out what Singapore A-listers such as Yvonne Lim, Jesseca Liu, Julie Tan and Golden Horse Award winner Yeo Yann Yann are looking forward to when they hit 38.
The tablet edition of NUYOU’s September issue will feature exclusive birthday video messages from 17 top personalities such as Taiwan-based heartthrob Wu Chun, Taiwanese superstar Sonia Sui, Golden Horse award winner Yeo Yann Yann and Singapore’s very own Member of Parliament Mr Baey Yam Keng. NUYOU’s digital edition is downloadable on Apple App Store and Google Play via Magzter.
To share its birthday joy with readers, NUYOU is giving away 38 goodies worth up to $30,000. They include a Le Pliage leather bag from Longchamp, specially customised by Editor Terence Lee with ‘NY38’ embossed on it, a staycation at Shangri-La Hotel, Singapore, high tea for two at W Hotel, on-trend gadgets, luxury watches and beauty products.
Readers can visit www.nuyou.com.sg/nuyoucelebrates38 or the NUYOU Facebook page (www.facebook.com/nuyousingapore) for a chance to win one of the 38 gifts.
Collector’s Edition Set
Fans can also look forward to NUYOU’s first Collector’s Edition Box Set. Designed specially by the NUYOU team, the reusable envelope folder will hold the September issue and three Shiseido gifts worth up to $80, including the newly launched Ultimune serum. Only 1,000 of these limited edition box sets will retail exclusively at Kinokuniya at $18 each.
First in Asia -- Mulberry for NUYOU tote bag
In October, NUYOU will wrap up its anniversary celebrations with a first-ever Asian collaboration with British luxury brand Mulberry. The design team in London created an exclusive tote bag for NUYOU, which will come free with every print copy of the October 2014 issue, priced at just $6 each. The collector’s item, a version of Mulberry’s seasonal tote bag featuring an illustration of the Cara Delevingne Bag, will feature a personalised NUYOU tag just for our readers.
A spokesperson from Mulberry’s UK headquarters, said:"We were delighted to create a special version of our Cara Delevingne Bag tote to wish our long-standing partner NUYOU a very happy birthday! We hope NUYOU readers enjoy the new Mulberry Cara Delevingne Collection which launches this September."
Hot on the shelves now: First collaboration in 38 years with three home-grown designers – Alfie Leong of A.W.O.L, Nic Wong of CRUISE and Afton Chan of STILL
NUYOU’s birthday celebrations first kick-started in August with a design collaboration between Editor Terence Lee and three Singapore designers. Together they conceptualised and designed three capsule collections with 15 complete looks for the quintessential NUYOU reader - trendy, chic and vibrant.
The end result sees each collection carrying a distinct style that appeals to different facets of the modern NUYOU woman - the ladies who lunch (NUYOU x A.W.O.L.), the adventurous-stylish jetsetter (NUYOU x Cruise), and the fashionable working executive (NUYOU x Still). Launched on 1 August 2014, the collections are currently selling exclusively in Robinsons Orchard till 31 August 2014.
Diana Lee, General Manager of SPH Magazines, said: “We are very pleased to present to readers many 'firsts' as part of NUYOU 38th Anniversary celebration. These 'firsts' are made possible because of the close partnership with our advertisers and we would like to take this opportunity to thank them for their support over the years."
ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M
For more information, please contact:
Marketing Manager, Fashion & Beauty
SPH Magazines Pte Ltd
DID: 6319 6173
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553
Launched in 1976, Nuyou is a one-stop read that builds on its strengths in fashion and beauty (trends, shopping and how-tos), and also offers compelling features (sex, relationships, work, money, male views, opinions and health) and lifestyle reads (travel, food, music, gadgets, movies, books, art, architecture and culture). It publishes two spin-off titles locally: Nuyou Time and Nuyou Fashion Notebook. Nuyou also has an edition in Malaysia.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. Flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
Currently, more than 60 of SPH Magazines’ titles have digital editions that subscribers can read conveniently on their tablets, while websites such as herworldPLUS.com and HardwareZone.com have extended the company’s reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs.