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herworldPLUS announces winners of the inaugural Singapore Street Style Awards 2014

Singapore, August 1, 2014 – herworldPLUS, Singapore’s leading women’s online network for fashion, shopping and beauty, has crowned the first Singapore Street Style Stars, after two and a half months of reviewing almost 2,000 entries.

Karin Tan won the Best Guy title with his unique look inspired by K-Pop idol G-Dragon, while Gwendolyn Janelle Tan, winner of the Best Girl title, impressed our judges with her uptown, on-trend style. Karin Tan and Gwendolyn Janelle Tan each walked away with prizes worth $4,000.

The Most Popular Award, based entirely by public vote via the official website, went to Dann Khoo, who received $2,000 worth of prizes.

Vera Mao, the winner of the Aldo Style Award, was judged by street-style experts at Aldo Singapore, the presenter of the campaign. Vera Mao took home $500 worth of ALDO vouchers.

Finalist Melissa Lim impressed judges with her great colour sense and with how photogenic she was. She bagged $1,500 worth of prizes and three awards – the Best Hair Award, judged by the hair experts at Jean Yip Hairdressing, the Most Photogenic Award, presented by Canon Singapore, and the That’s HOT Award, judged by the DJs at HOTFM 91.3. 

These emerging style icons will be featured in the September issue of Her World. The Finalists, their ages, what they are currently doing and Instagram profiles:

· Alden Chng, 24, Full-time NS, @aldennnnnn
· Amos Ananda Yeo, 25, Entreprenur, @amosananda
· Liew Clara, 22, Fresh Graduate, @liewclara
· Dann Khoo, 30, Marketing professional, @dannkhoo
· Gwendolyn Janelle Tan, 22, Fashion Photographer @gwenjanelle
· Joel Phua, 27, Barber, @delahomme
· Karin Tan, 25, Part-time Stylist, @karinloveboa
· Soma Rachel George, 31, Banker, @rachinfashion
· Melissa Lim, 26, Performer, @meowissathecatlady
· Vera Mao, 22, Undergraduate @nakedgloryvera

Check out their final looks, style inspirations and watch them behind the scenes at http://streetstyleawards.herworldplus.com.

This year’s Street Style Awards presenter was ALDO Singapore. The sponsors were Jean Yip Hairdressing and Canon Singapore, official radio station HOTFM 91.3 and award supporter The Lo & Behold Group. 

The super-stylish team of judges included Daniel Boey, one of Asia’s most sought-after fashion event producers and creative directors, and herworldPLUS editor Niki Bruce, known for her blue hair, obsession with shoes and fierce support of the Singapore fashion industry. Judges of the fringe awards include hair specialists at Jean Yip Hairdressing, photography experts at Canon Singapore and HOT FM91.3 DJs Charmaine Yee, Josh Simon, Cheryl Miles and Jill Lim.

Niki Bruce said: “I’m so excited that we discovered two people with their own personal style – Karin and Gwen would look right at home in any global fashion capital with their unique looks.”

Daniel Boey said: "Standing out in a crowd is not about how flamboyant or outrageous you can be, but about finding a style that flatters and suits you, which Karin does. It's about tasteful layering that compliments and accentuates without overpowering, and I love how he totally owns his look. I love how Gwen embraces a classic silhouette that flatters her figure, with clever, quirky design details, and adds matching, monochromatic accessories – she proves that classic doesn't have to be boring."

Mervin Wee, founding chairman of Jean Yip Group, said:“Melissa’s hair looks soft and has a very nice texture. Her curls fall nicely and go so well with her look – like the ultimate accessory.” 

Joshua Simon, DJ at HOTFM 91.3, said:“Melissa’s style is bright, bold and striking! The team at HOTFM likes that in a Singapore fashionista! That's HOT!”

The herworldPLUS Street Style Awards opened for submissions from late May 2014. The top 10 finalists were announced on July 3 for public votes until July 23, 2014. 

Official Website: http://streetstyleawards.herworldplus.com
Official hashtag: #sgstreetstyleawards

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:  
Ong Peiyu
Marketing Executive, herworldPLUS
SPH Magazines Pte Ltd
DID: 6571 7135
Email: 
peiyuong@sph.com.sg 

Vanni Cheong
Assistant Manager 
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553

Email: cvanni@sph.com.sg 

About herworldPLUS
herworldPLUS is the go-to online women's portal covering a broad spectrum of issues that are of interest to the modern Singapore woman. Updated daily, it features topics such as shopping, fashion and beauty, dating, relationships, weddings, sex, men, work and career, money, hobbies, home decoration, parenting and family life, covering every stage in a woman's life. In addition, herworldPLUS also includes the latest women's news, a "shop, style and share" social media platform, as well as access to the other award-winning publications in the SPH Magazines stable. 
Visit www.herworldplus.com for more information. 

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. Flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

Currently, more than 60 of SPH Magazines’ titles have digital editions that subscribers can read conveniently on their tablets, while websites such as herworldPLUS.com and HardwareZone.com have extended the company’s reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. 

In addition, wholly owned subsidiary Blu Inc Media publishes titles such as LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa, targeted at high net worth readers in China and Hong Kong.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.