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Lianhe Wanbao relaunched with new content and vibrant design

Singapore, 29 July 2014 --- Lianhe Wanbao, the Chinese evening daily published by Singapore Press Holdings (SPH), will be relaunched with a new look starting 31 July 2014

The newspaper will be refreshed with a new layout and content, focusing on three "Cs" - Care, Connect and Communicate to better engage its readers. 

Ms Lee Huay Leng, Editor of Lianhe Wanbao, said: "The objective of the relaunch is done with the readers at heart. We want to connect with our readers and communicate with them more effectively. We need to view things from their perspective and be closer to them."

Lianhe Wanbao has always been well-received by its readers, with close to 400,000 readers daily. 

The new Lianhe Wanbao, in addition to its focus on the latest news every day, will include a column called In the Spotlight and another column called Life in Progress, which is written by the editor herself. These two new columns will appear on alternate Mondays. There will be a feature on small and medium enterprises called Refuel Towkay! every Tuesday, in addition to the Smart Shoppers column for readers who are looking for good bargains. 

The column called "Writers' Corner" will be expanded to a full page on Sundays, Mondays and Tuesdays. Readers can look forward to reading commentaries written by well-known personalities such as Thomas Chua, President of the Singapore Chinese Chamber of Commerce and Industry; Dr Simon Shen, Co-Director of International Affairs Research Centre in the Hong Kong Institute of Asia-Pacific Studies, Chinese University of Hong Kong; Ng Ching Huei, Researcher on Singapore History; Dora Hoan, Group CEO and Managing Director of Best World International Ltd; Dr Ho Kok Yuen, Clinical Director, Pain Management Service, Raffles Hospital and Han Yong Hong, China News Editor of Lianhe Zaobao. 

Lianhe Wanbao reporters will also be sharing a daily column about their work experiences and their observations on current affairs. 

Ms Lee added: "It is important for the newspaper to cultivate the right values. I hope that Lianhe Wanbao will generate a positive energy for the society and bring hopes to the common readers, as well as help the less fortunate to improve their knowledge and strengthen their position in the society." 

Apart from its enriched content, Lianhe Wanbao will adopt a clean layout and a new masthead which strikes a balance between modernity and tradition. 

In conjunction with the re-launch, Lianhe Wanbao will kick off a series of readers' promotions. Readers can cut out discount coupons to purchase promotional items at Prime Supermarkets, BreadTalk and Mr Bean starting with the re-launched issue on 31 JulyThe first 2,000 readers who cut out 7 newspaper mastheads on the cover of the new Lianhe Wanbao between 31 July and 23 August can exchange for a box of limited edition Lianhe Wanbao mini mooncakes (2 pieces in each box) at selected buzz kiosks on 23 August 2014. The 7 mastheads must include the one particular issue published on 23 August 2014 to qualify for the exchange. 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:

Mr Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1028

Email: mahys@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.

Broadcasting
In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

Properties
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited.

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit 
www.sph.com.sg