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herworldPLUS presents First Singapore Street Style Awards

- Search for Singapore’s Street Style stars!

Singapore, 4 June 2014 ‐ herworldPLUS, Singapore’s leading women’s online network for fashion, shopping and beauty, is on a mission to find and crown the best-dressed on Singapore’s streets- with the launch of its inaugural Singapore Street Style Awards, that will run from now to August 2014. 

There will be two main winners chosen by the judges ‒ Best Guy and Best Girl ‒ plus an additional winner chosen by popular vote via social media, as well as a number of Special Prizes ‒ the ALDO Style Award chosen by the fashion experts at ALDO, the main presenter of the campaign; the Best Hair Award chosen by the hair experts at Jean Yip Salon; and the That’s Hot Award chosen by the DJs at HOT FM 91.3, supporter of the event.

The top two winners will walk away with $4,000 worth of prizes each while the rest will each walk away with prizes worth between $500 and $2,000.

herworldPLUS is confident that despite the hot weather and public perception of sloppiness, Singapore’s fashionistas have certainly got street style.

The public agrees based on a herworldPLUS' survey*. Slightly over half of respondents responded 'yes' when asked 'Do you think Singaporeans are fashionable'. Admittedly, almost half surveyed said no, but most of them blamed the lack of style on the steaming hot weather. Almost everyone, however, did agree that Singapore’s women are far more fashionable than men.

Everyone of all ages, shapes and styles is invited to enter the Singapore Street Style Awards either by using the #sgstreetstyleawards hashtag on Twitter, Instagram and Facebook; or by uploading their images to the herworldPLUS Street Style Awards website at streetstyleawards.herworldplus.com [http://streetstyleawards.herworldplus.com/].

The stylish team of judges includes one of Asia’s most sought-after fashion event producers and creative director, Daniel Boey; Her World magazine’s Fashion Editor, Patrick Sin; and herworldPLUS Editor, Niki Bruce, who is known for her obsessive love of shoes, blue hair and fierce support of the Singapore fashion industry.

Niki Bruce, herworldPLUS Editor said: “Gone are the days of flip-flops and berms on Orchard Road. Singapore’s population is fashionable and educated; they know the difference between high street and luxury brands, they shop the trends and also, more importantly, can interpret international trends for the Singapore environment. I see interestingly dressed people every day on the streets of Singapore, and I’m sure we’ll be able to discover some real Singapore Street Style stars.”

Daniel Boey, Fashion & Creative Director, said: “Street wear in Singapore is evolving quickly into a colourful, exciting style with individually experimental tribes emerging amidst a plethora of cutting-edge new fashion labels from both Singapore and around the world.”

herworldPLUS Street Style Awards open for submissions from now. Top 10 finalists will be selected in late June for public voting and the overall winners will be announced in August 2014.

Official Website: http://streetstyleawards.herworldplus.com
Officlal hashtag: #sgstreetstyleawards

*Results are based on a poll run over two weeks with 273 respondents.

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Ong Peiyu
Marketing Executive, herworldPLUS
SPH Magazines Pte Ltd

DID: 6571 7135
Email: 
peiyuong@sph.com.sg 
 
Vanni Cheong
Assistant Manager 
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553
Email: 
cvanni@sph.com.sg

About herworldPLUS
herworldPLUS - herworldPLUS is the go-to online women's portal covering a broad spectrum of issues that are of interest to the modern Singapore woman. Updated daily, it features topics such as shopping, fashion and beauty, dating, relationships, weddings, sex, men, work and career, money, hobbies, home decoration, parenting and family life, covering every stage in a woman's life. In addition, herworldPLUS also includes the latest women's news, a "shop, style and share" social media platform, as well as access to the other award-winning publications in the SPH Magazines stable.

Visit www.herworldplus.com for more information. 

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as 
herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications
 Luxury-Insider.com,Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.


Visit www.sphmagazines.com.sg for more information.